Hilton Hotels, the global hospitality company, was looking to create video content promoting traveller benefits from its 4k+ hotels, and then distribute quickly and effectively across digital customer touch points including hotel websites, social media and travel communities. The business objectives were to improve brand engagement, increase online bookings and generate more event leads.
Hilton’s key challenges included how to create timely content across many different hotels and to do so cost effectively. The brand also wanted to ensure that they maximize reach and impact through effective content distribution. Most importantly the objective was to generate clear ROI in terms of online bookings for hotel rooms and event space lead generation.
With Hilton’s staff generated content strategy, hotel level marketers capture storytelling content using mobile devices and upload to the Knexus Cloud interface. Hilton’s central ecommerce team use Knexus platform to distribute content across hotel websites, Facebook and travel communities. Social sharing and conversations are integrated with video through the Knexus interface, increasing reach and brand engagement. Targeted calls to action for room bookings, restaurant reservations and event space RFP’s drive content ROI. Knexus integrated analytics help Hilton improve performance across channels.
Knexus has been a key enabler in meeting our objectives, leveraging social media and video to help us deepen online customer engagement and increase sales.
Director, ecommerce EMEA, Hilton Worldwide