Knexus Editorial Panel comprises leading industry experts delivering the latest digital marketing insights and learning.
Our experts combine hands-on experience working with major brands and thought leadership in their specialist fields.
Experts deliver the latest practical examples of new digital marketing techniques and demonstrate how successful brands apply these.
Our industry experts include:
Alison Guise
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http://uk.cj.com
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| Alison is responsible for running the Commission Junction (affiliate marketing) and Mediaplex (ad serving and multi-channel tracking technology) businesses for ValueClick. She joined as Sales Manager with a remit to form and develop the Mediaplex team in the UK. Alison progressed to Sales Director and then Country Manager in late 2004. She took over the additional management responsibility of Commission Junction in March 2006. Prior to joining ValueClick, Alison was Business Development Manager at DoubleClick media division, working within the travel, finance and current affairs channels. Previous to DoubleClick, Alison worked for Television New Zealand for over 5 years in roles that included working on brand marketing, new business sponsorship and finally entertainment licensing and marketing |
Daniel Powel
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http://uk.cj.com
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Daniel joined the UK office as Account Development Manager in 2005 and in May 2007 he progressed to Head of Account Management.
In this role, he leads the Account Development Team along with the Head of Account Development. Daniel oversees the development and the growth of clients’ accounts in the UK and Ireland, and is responsible for the finance, travel and retail vertical teams. He also plays a key role in developing new Commission Junction products to fulfill the ever evolving needs of the company’s clients.
Previously Daniel worked for Commission Junction in the US where he was account manager for eBay International, overseeing programs in the Asian market.
Prior to joining the affiliate arena he worked as credit analyst overseeing international risk management for one of the leading healthcare manufacturers, Mentor. He combines over 3 years of global affiliate marketing experience with strong financial knowledge.
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Andrew Hood
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http://www.lynchpin.com
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| Ten months after graduation, Andrew set up Lynchpin, a marketing company providing online analysis and consultancy using cutting edge techniques. Andrew's vision for Lynchpin is to provide world class internet marketing capabilities for blue chip brands by providing succinct solutions that make best use of marketing budgets. |
Mary Ellen Gordon
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http://www.markettruths.com/
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Mary Ellen is Managing Director of Market Truths.
Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand.
Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.
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Simon Lande
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http://www.magus.co.uk
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| As CEO, Simon is responsible for setting the strategic direction of the company, and also has a client-facing role across a number of our major accounts. Before founding Magus, Simon was a research scientist, completing a PhD in biochemistry at Imperial College London. Reflecting his origins, Simon continues to stay very close to the product development process, which defines the innovative heart of Magus. |
Peter Dunkley
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http://www.depoconsulting.com/
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Founder of Depo, Peter is responsible for imagining and exploring ways in which virtual worlds can add real benefit to clients' businesses. He has a unique blend of skills in advertising, finance and IT and heads up Depo's pilot business applications as well as overseeing the development of the Park and its pioneering work in virtual organisations. He was a pioneer of the commercial applications of virtual worlds, with clients that include the BBC, BDO Stoy Hayward, Lovells, Informa and Field Fisher Waterhouse.
Prior to Depo Peter worked for Bank of Scotland, Renault Financial Services, Sema and ran outdoor media and advertising agencies in the Middle East.
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Catriona Campbell
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http://www.foviance.com
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| Catriona has a background in Psychology and Human Computer Interaction, and has worked at BP, General Electric and Barclays Plc. She was a founding board member of the Usability Professionals Association in the UK, and is Vice President of the British Computer Society's HCI Executive Committee. She was one of two Usability Experts assisting the E-Envoy's office produce the "Web Quality Framework". And has just assisted the BBC produce their internal Usability & Accessibility Guidelines for children's interactive programming. She is on a variety of judging panels for new media awards e.g. New Media Age Effectiveness Awards and Netimperative Awards. She is on the Interacting with Computers Special Editorial board, and conducts reviews in this specialist field for a number of educational publishers. She is a Prince of Wales Trust mentor assisting young people set up businesses, and she mentors HCI students |
Ronan Tighe
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http://www.foviance.com/
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| Ronan joined Foviance as a Usability Consultant in February 2006 after finishing a Masters in Interactive Design which provided him with an excellent grounding in the field of usability and the wider discipline of User Experience.Since joining he has worked extensively in both the public and private sector working for brands such as Topman, Dell and Barclays. Ronan is skilled at both quantitative and qualitative research methods such as 1 to 1 usability evaluations, user group, surveys, web analytics and Keynotes WebEffective tool. |
Paul Blunden
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http://www.foviance.com/
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| Paul is CEO of Foviance, the international customer experience consultancy. He has fifteen years of experience in sales and marketing and rapidly moved into management across both disciplines. Paul has overseen the growth of Foviance from a traditional web usability company into a multi-channel international consultancy with clients including BSkyB, Nokia, Barclays, Sainsbury’s and Dell.
Paul is able to draw on a wealth of experience, most recently in the area of IT outsourcing and complex managed services with Unisys. Paul holds an MBA from Cranfield School of Management, a Diploma in Marketing from CIM and is a Chartered Member of the CIPD.
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Robin Kennedy
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http://www.pure360.com
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Robin is currently European Sales manager at the UK’s Pure 360 leading the expansion into overseas markets. With a background in Database Marketing and nearly 10 years senior, high level experience in the Sales, Marketing, and Execution of Technology enabled marketing solutions – prevalently through interactive channels online, through email, and SMS.
With significant Strategic and Operational knowledge and experienced gained across industry sectors for some of the largest global brands including Unilever, Bausch & Lomb, British Airways and Time Warner – Robin has a deep insight into the critical success factors for successful email marketing and distribution.
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Edward Weatherall
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http://www.concepglobal.com
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| Ed is one of the founders of Concep and is the Managing Director of the London office. Over the last four years Ed has consulted with global organisations on the successful implementation of effective email marketing strategies, working with the likes of Capgemini, BearingPoint, The Institution of Civil Engineers and Cushman & Wakefield. Ed is also a founding member of the IAB email marketing council and a regular speaker for the IDM. |
Gary Knight
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http://www.itv.com/
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| Gary has spent over 29 years working in commercial television.
He joined London Weekend TV in 1978 in the airtime sales division and became Executive Sales Director at Granada in 1994. In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.
In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.
He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.
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David Miller
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http://www.doublefusion.com/
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| Director of Marketing & Business Development, Europe. David holds a two-fold role at Double Fusion Europe HQ, overseeing all Business Development activity for Europe and taking responsibility for Global MarketingDavid brings over a dozen years of videogames industry experience to the role, having served as Publishing Director at Namco Bandai Games and prior to that as European Marketing Director at Capcom. Prior to Capcom he held Marketing roles at EA and Virgin and has launched many high profile brands that continue to thrive in today's videogame market, such as Medal of Honor, Black & White, and Resident EvilDavid started life in the music business, working for hip Indie label Go!Discs after leaving Bournemouth University where he read for a BA in Business Studies |
Nick Chapman
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http://www.leadpoint.com/
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Nick Chapman has been the Managing Director of LeadPoint UK since its inception in late 2005.Prior to LeadPoint, Nick served as Business Development Director for Advertising.com Europe, where he helped to define the company's overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com's affiliate, email and data share networks. Nick also served as Business Development Manager for IPT (Interactive Prospect Marketing), where he was the head of account management, client services and business development. Earlier in his career, Mr. Chapman worked as Sales and Marketing Manager for Play Sport New Media. |
Justin Rees
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http://www.leadpoint.com/
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Justin brings a wide-range of marketing, strategic partnerships, market research and start-up experience to his position of Head of Marketing for LeadPoint UK. Since joining LeadPoint in 2006, Justin has helped the company grow to become one of the leading players in the world of online lead generation.
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Mark Rogers
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http://www.marketsentinel.com
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Mark is the co-founder of online monitoring and response specialist Market Sentinel.
Market Sentinel monitors consumer generated content in blogs, message boards and consumer sites. It provides reputation measurement and benchmarking. Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketeers and communicators to understand their marketplace and to maximise the value of their marketing spend.
Since its foundation in 2004 Market Sentinel has acquired a number of UK and International blue chip customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian employing Market Sentinel's proprietary blog and message board search software, and using its services to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools.
Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007).
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Chris Quigley
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http://www.rubberrepublic.com
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| Chris is Managing Director of specialist viral and advertainment company Rubber Republic. Chris has been working in the viral space for over 6 years, running campaigns for clients including JVC, Warner Music, Sony, Fortis (Belgium), BBC, Icon Films, Principality Building Society and a number of government departments. Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups). |
Ingrid Froelich
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http://www.sdltridion.com/
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| Ingrid has worked in web content management and operational support systems for over eleven years. She combines her role in Product Marketing & Solutions with an interest in online interactivity, online brand management and effective international communication. She also serves as a guest lecturer and is on the executive board for the Hague University's Master in International Communication Management. Her objective is to provide thought leadership into the ways in which Web Content Management can help organizations to achieve specific marketing and business goals through customer-centric online communication. |
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August 15, 2008
Next Generation Advertising – Social Networks, UGC, Blogs, Video & Podcasts
Read more August 05, 2008
The launch of Knexus Associates Network
Read more July 21, 2008
LeadPoint and Knexus Unite for a Lead Generation Masterclass
Read more
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