She joined as Sales Manager with a remit to form and develop the Mediaplex team in the UK. Alison progressed to Sales Director and then Country Manager in late 2004. She took over the additional management responsibility of Commission Junction in March 2006.

Prior to joining ValueClick, Alison was Business Development Manager at DoubleClick media division, working within the travel, finance and current affairs channels. Previous to DoubleClick, Alison worked for Television New Zealand for over 5 years in roles that included working on brand marketing, new business sponsorship and finally entertainment licensing and marketing

In this role, he leads the Account Development Team along with the Head of Account Development. Daniel oversees the development and the growth of clients’ accounts in the UK and Ireland, and is responsible for the finance, travel and retail vertical teams. He also plays a key role in developing new Commission Junction products to fulfill the ever evolving needs of the company’s clients.

Previously Daniel worked for Commission Junction in the US where he was account manager for eBay International, overseeing programs in the Asian market.

Prior to joining the affiliate arena he worked as credit analyst overseeing international risk management for one of the leading healthcare manufacturers, Mentor. He combines over 3 years of global affiliate marketing experience with strong financial knowledge.

Mary Ellen is Managing Director of Market Truths. Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand. Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.

Before founding Magus, Simon was a research scientist, completing a PhD in biochemistry at Imperial College London.

Reflecting his origins, Simon continues to stay very close to the product development process, which defines the innovative heart of Magus.

Founder of Depo, Peter is responsible for imagining and exploring ways in which virtual worlds can add real benefit to clients' businesses. He has a unique blend of skills in advertising, finance and IT and heads up Depo's pilot business applications as well as overseeing the development of the Park and its pioneering work in virtual organisations. He was a pioneer of the commercial applications of virtual worlds, with clients that include the BBC, BDO Stoy Hayward, Lovells, Informa and Field Fisher Waterhouse.

Prior to Depo Peter worked for Bank of Scotland, Renault Financial Services, Sema and ran outdoor media and advertising agencies in the Middle East.

She was a founding board member of the Usability Professionals Association in the UK, and is Vice President of the British Computer Society's HCI Executive Committee. She was one of two Usability Experts assisting the E-Envoy's office produce the "Web Quality Framework". And has just assisted the BBC produce their internal Usability & Accessibility Guidelines for children's interactive programming.

She is on a variety of judging panels for new media awards e.g. New Media Age Effectiveness Awards and Netimperative Awards.

She is on the Interacting with Computers Special Editorial board, and conducts reviews in this specialist field for a number of educational publishers. She is a Prince of Wales Trust mentor assisting young people set up businesses, and she mentors HCI students

Paul is able to draw on a wealth of experience, most recently in the area of IT outsourcing and complex managed services with Unisys. Paul holds an MBA from Cranfield School of Management, a Diploma in Marketing from CIM and is a Chartered Member of the CIPD.

Robin is currently European Sales manager at the UK’s Pure 360 leading the expansion into overseas markets. With a background in Database Marketing and nearly 10 years senior, high level experience in the Sales, Marketing, and Execution of Technology enabled marketing solutions – prevalently through interactive channels online, through email, and SMS.

With significant Strategic and Operational knowledge and experienced gained across industry sectors for some of the largest global brands including Unilever, Bausch & Lomb, British Airways and Time Warner – Robin has a deep insight into the critical success factors for successful email marketing and distribution.

In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.

In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.

He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.

Nick Chapman has been the Managing Director of LeadPoint UK since its inception in late 2005.Prior to LeadPoint, Nick served as Business Development Director for Advertising.com Europe, where he helped to define the company's overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com's affiliate, email and data share networks.

Nick also served as Business Development Manager for IPT (Interactive Prospect Marketing), where he was the head of account management, client services and business development. Earlier in his career, Mr. Chapman worked as Sales and Marketing Manager for Play Sport New Media.

Justin brings a wide-range of marketing, strategic partnerships, market research and start-up experience to his position of Head of Marketing for LeadPoint UK. Since joining LeadPoint in 2006, Justin has helped the company grow to become one of the leading players in the world of online lead generation.

Mark is the co-founder of online monitoring and response specialist Market Sentinel. Market Sentinel monitors consumer generated content in blogs, message boards and consumer sites. It provides reputation measurement and benchmarking. Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketeers and communicators to understand their marketplace and to maximise the value of their marketing spend. Since its foundation in 2004 Market Sentinel has acquired a number of UK and International blue chip customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian employing Market Sentinel's proprietary blog and message board search software, and using its services to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools. Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007).

Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups).