Katy is managing director at the independent PR consultancy, immediate future.

Katy’s experience in public relations spans both traditional organisations and digital businesses. She is passionate about integrated communications: championing consistency and excellence across all channels from the more traditional press to the newer online and social media. Katy’s ‘feet firmly on the ground’ approach means immediate future deliver effective results on everything from national media coverage to blogger relations.

With a strong focus on influencer relations and thought-leadership programmes, Katy helps companies put stakeholders at the heart of their communications. Her understanding of the blogs, social media and digital opportunities has resulted in successful online PR programmes for brands such as Sony Europe, Kinder Bueno and Kids, Sara Lee, Polaroid, BT, Sony PSP, Diageo, NSPCC, BBC, Hotel Chocolat and Kodak.

Her expertise extends across the digital business and media industries: ensuring immediate future’s B2B PR, for companies including Logan Tod, AOP, Flirtomatic, Mercado and Avenue A| Razorfish, results in high profile reputations that crucially deliver against business objectives.

Katy networks with leading bloggers, podcasters and search engine experts and participates in key roundtables and seminars. She runs the UK’s online PR training course for the institute of Direct Marketer and sits on the IAB social media council.

Passionate about knowledge sharing, Katy is known in the industry for delivering straightforward, no nonsense advice on how to improve public relations and tackle online PR and social media.

Mary Ellen is Managing Director of Market Truths. Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand. Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.

Before founding Magus, Simon was a research scientist, completing a PhD in biochemistry at Imperial College London.

Reflecting his origins, Simon continues to stay very close to the product development process, which defines the innovative heart of Magus.

Founder of Depo, Peter is responsible for imagining and exploring ways in which virtual worlds can add real benefit to clients' businesses. He has a unique blend of skills in advertising, finance and IT and heads up Depo's pilot business applications as well as overseeing the development of the Park and its pioneering work in virtual organisations. He was a pioneer of the commercial applications of virtual worlds, with clients that include the BBC, BDO Stoy Hayward, Lovells, Informa and Field Fisher Waterhouse.

Prior to Depo Peter worked for Bank of Scotland, Renault Financial Services, Sema and ran outdoor media and advertising agencies in the Middle East.

Marty is Director of Consultancy at Foviance, with ultimate responsibility for all client engagements. Drawing on expertise in usability, web analytics and survey methods he advises clients, including RBS, Sky, Nokia & Royal Mail, on the tools and techniques to create compelling user experiences online.

He frequently speaks at industry events and participates in roundtable discussions to promote usability and user experience. Marty has provided comment on usability issues for both trade publications and the national press. He most recently authored a paper entitled Usability and Web analytics: ROI justification for an Internet strategy, published in the Journal of Interactive Marketing, Henry Stewart Publications. Prior to joining TUC Marty worked for a full service e-business development organisation. In 2000 Marty founded the UK Chapter of the Usability Professionals Association and is currently past-president. Marty has a BA in psychology and an MSc in Human Computer Interaction. Marty is also one of the speakers for the IDM Diploma in Digital Marketing.

She was a founding board member of the Usability Professionals Association in the UK, and is Vice President of the British Computer Society's HCI Executive Committee. She was one of two Usability Experts assisting the E-Envoy's office produce the "Web Quality Framework". And has just assisted the BBC produce their internal Usability & Accessibility Guidelines for children's interactive programming.

She is on a variety of judging panels for new media awards e.g. New Media Age Effectiveness Awards and Netimperative Awards.

She is on the Interacting with Computers Special Editorial board, and conducts reviews in this specialist field for a number of educational publishers. She is a Prince of Wales Trust mentor assisting young people set up businesses, and she mentors HCI students

Paul is able to draw on a wealth of experience, most recently in the area of IT outsourcing and complex managed services with Unisys. Paul holds an MBA from Cranfield School of Management, a Diploma in Marketing from CIM and is a Chartered Member of the CIPD.

Robin is currently European Sales manager at the UK’s Pure 360 leading the expansion into overseas markets. With a background in Database Marketing and nearly 10 years senior, high level experience in the Sales, Marketing, and Execution of Technology enabled marketing solutions – prevalently through interactive channels online, through email, and SMS.

With significant Strategic and Operational knowledge and experienced gained across industry sectors for some of the largest global brands including Unilever, Bausch & Lomb, British Airways and Time Warner – Robin has a deep insight into the critical success factors for successful email marketing and distribution.

In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.

In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.

He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.

Marco contributed to strengthen RedMoon Studios credibility as a big player in the emerging BrowserGames market through expertise in identifying, designing, marketing, leading development of products, and strategically managing company`s global business development.

Previously Marco was MD of a German marketing & advertising company Cronberg & Partner and entertainment company Filmreporter.de. Throughout his career Marco worked with a number of great brands, including Cisco, Yahoo! Deutschland, MAN AG, T-Online AG, Tiscali Italia, Portugese Telecom, Acclaim Inc, and many others.

Nick Chapman has been the Managing Director of LeadPoint UK since its inception in late 2005.Prior to LeadPoint, Nick served as Business Development Director for Advertising.com Europe, where he helped to define the company's overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com's affiliate, email and data share networks.

Nick also served as Business Development Manager for IPT (Interactive Prospect Marketing), where he was the head of account management, client services and business development. Earlier in his career, Mr. Chapman worked as Sales and Marketing Manager for Play Sport New Media.

Justin brings a wide-range of marketing, strategic partnerships, market research and start-up experience to his position of Head of Marketing for LeadPoint UK. Since joining LeadPoint in 2006, Justin has helped the company grow to become one of the leading players in the world of online lead generation.

Grant is one of UK's leading experts in search engine marketing and one of its early pioneers. A co-founder of ambergreen, as Technical Director Grant has been instrumental in growing the company from a small start up into one of the best known names in UK search marketing with a long list of clients including Thomas Cook, The New Football Pools, Hotel Chocolat, Marks & Spencers Money and many others.

Respected throughout the industry for his talent and ethics, Grant is the technical genius behind ambergreen's success.

Mark is the co-founder of online monitoring and response specialist Market Sentinel.

Since Market Sentinel was founded in 2004, Mark has worked with customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian, helping them to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools.

Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007).

Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups).