Peer Group Learning

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Sample Webcasts

Module: Social Media

Viral Marketing - Where content meets the social web

Module: Customer Experience

Accessibility - Managing the Site Impact of Web 2.0 Technologies

Module: Content

How to get Web Content Management right in a multi-channel world

Module: Search

Benefits of Integrating Paid, Natural and Social Search Techniques

Module: Brand

Managing website standards - the new BSI specification for best practice

Module: Email Marketing

Email Marketing - Art or Science?

Module: Search

Writing For Search Engines - Making The Most Of Your Natural Ranking

Module: Email Marketing

5 WaysTo Maximise The Effectiveness Of Your Email Channel

Module: Brand

Measuring Engagement With Your Brand Online

Module: eCommerce

Resourcing � Straightforward tactics for filling key digital roles

Module: Analytics

Achieving Common Standards For Measurement

Module: Brand

Automated Brand Monitoring on the Social Web

Module: Email Marketing

Using Customer Analytics to Target Outbound Campaigns

Module: Brand

Beyond CMS - how to successfully automate brand standards online

Module: Affiliate Marketing

Publisher business models � the emergence of new channels

Module: Social Media

Why search needs to think social

Module: Customer Insight

The role of search in planning online strategy

Module: Social Media

Next Generation Social Web Marketing

Module: Search

Behavioural Targeting and Semantic Search

Module: Online Advertising

How to ride the wave of UGC and Social Networks

Module: Email Marketing

B2B eMail Marketing - 5 Simple Steps to Success

Module: Email Marketing

Deliverability - how do you get into the inbox without paying for it?

Module: Affiliate Marketing

How does Affiliate fit into the marketing mix

Module: Customer Insight

How do you measure customer loyalty online?

Module: Affiliate Marketing

How to maximise affiliates for marketing gain

Module: Content

B2E - Making the most of your corporate intranet

Module: Customer Experience

Latest techniques for a successful customer experience

Module: Mobile

How Do Your Customers View Mobile Marketing?

Module: Email Marketing

Account Marketing - Building Client Relationships and Insights

Module: Analytics

How Do You Calculate ROI From Web 2.0 Activity?

Module: eCommerce

CRM strategies for B2B sites

Module: Online Advertising

In Game Marketing - Time To Get Serious?

Module: Analytics

How to measure in a multichannel environment

Module: Social Media

Viral Marketing - How to make the most of viral marketing for your brand

Module: Online Advertising

Lead Generation - are you missing out on this fast growth marketing channel?

Module: Content

Achieving successful localisation in a global marketplace

Module: Email Marketing

Integrated B2B Marketing - crossing the divide between traditional & digital

Knexus Peer Group Learning takes place through a series of offline Forums.

These exclusive Forums bring senior brand marketers together to learn, share intelligence and network around digital marketing developments.

The Forums are for major brand marketers (no access for agencies or vendors) and are created in conjunction with leading industry experts. There are two levels of Forums i.e. Gold and Platinum. The Platinum Forums are for Director level marketers only, whilst Gold Forums are open to senior managers and Director level marketers.

To view upcoming or passed Forums, use the calendar or search functions below. Click into individual learning topics, review the agenda and find out how to register.

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August 2008

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