Personalized customer journeys that accelerate sales
Knexus platform analyses customer data, using machine learning and predictive analytics, to understand your customer and what they're looking for in their digital journey. Simultaneously, it searches your social, blogging, video and other marketing content across CMS, DAM, blogs and social channels, using deep learning algorithms, to understand what that content is.
Knexus algorithms then match the customer data to social, marketing and product content, delivering highly targeted content experiences in real time across ecommerce, mobile apps, websites, email or other digital channels.
Harness customer data
Your brand is collecting a rich selection of analytical, transactional, behavioural and other data. Knexus utilises this data to better understand your customers, their journey and what content experience will match their expectations (and your objectives).
Knexus uses machine learning and predictive analytics to understand a customer in terms of their profile, journey, interactions and affinities. Knexus utilizes data from multiple sources, including e-Commerce, CRM, Analytics & Social Listening.
Fine tune the customer intelligence algorithms directly from Knexus’ easy-to-use interface to improve performance.
Engage customers on their digital journeys
Knexus platform gives your team fast and easy-to-use options for delivering personalized content into digital channels, based on your marketing objectives.
Knexus automates delivery, unburdening your to team to focus on higher value efforts. Meantime, the platform reaches your audience with ultra targeted messaging, in real time.
Real time optimization and measurement
Using real time optimization, Knexus continuously monitors both customer behaviour and the latest available content, to provide the most compelling experience for your audience. As a result, you can achieve the best possible performance whilst freeing up vital team resources.
Integrated analytics attribute value and measure content performance, engagement and user behaviour. With customizable dashboards, powerful reporting options and seamless integration with tools like Google Analytics, users quickly generate actionable insights to achieve their goals.
Easy to set up and use
Knexus thrives on its reputation for fast time-to-value. The simple, intuitive interface puts non-technical users at ease. The platform has low complexity to set up and ready-made plug-ins to integrate seamlessly with other systems.
Knexus provides a flexible and agile solution for specific campaigns or enterprise wide content personalization requirements. Use one or multiple data and content sources, and deliver content experiences across your choice of digital channels.