Gold

Gold License - Introduction

The Gold license option is aimed at individual marketing professionals or teams with the following requirements:

Remote access to quality digital marketing content for learning purpose
Peer group learning opportunities
Offline and online networking
A comprehensive choice of learning opportunities across 12 digital marketing modules
The ability to create bespoke learning packages around specific individual requirements
A learning resource that can be used for team skills development
Rapid access, 24/7, wherever you are in the world
Innovative delivery methods - live content, streaming videos, downloadable podcasts, exclusive offline peer group learning
A trusted resource to help you develop and retain skills throughout the year
A combination of strategic and operational level insights
A choice of learning levels - beginner, intermediate and advanced

Gold License - Features

Comprehensive programme of 100+ webcasts annually
Premium On Demand content including streaming videos and downloadable podcasts
Exclusive offline Forums with professional facilitation for peer group learning
Targeted networking around specific business challenges using our Connections service
Leading industry expert insights
A strictly non-sales environment to support rapid and effective learning or networking rapidly and
effectively with no external "noise"
Major brand only policy ensures relevant and effective interactions
Secure, 24/7 online access to services
User tracking and analysis tools to motivate users and support effective development
Team tracking tools to effectively manage ROI
Fully account managed service to ensure you get the best from your license

Gold License - Benefits

Easy access - join live webcasts from anywhere in the world with an internet connection
On Demand - access rapid learning according to your schedule
Flexible - choose learning modules according to your needs
Benchmarking - find out what does and does not work with marketers who have tried it
Validate ideas - network with Europe's top digital marketers
Download and distribute - new thinking and solutions
Increase skills - ensure you and your team are up-to-date with the latest digital methods and ideas
Measurable - tracking tools support effective learning and skills development
Reliable - Knexus delivers relevant, quality content throughout the year. NO sponsor interference, NO unwanted sales messaged, just key digital marketing insights

Gold License - Purchasing

A Gold license can include an unlimited number of users
Available for monthly or annual contract
Starting £150/user/month

(Prices exclude VAT)

For team licenses and to customize a license according to different user requirements based on the skills in your team, please contact a Knexus Customer Manager

Click Here for More Information

Next Steps

Contact Me

Sample Webcasts

Module: Online Advertising

Lead Generation - are you missing out on this fast growth marketing channel?

Module: Email Marketing

Using Customer Analytics to Target Outbound Campaigns

Module: Affiliate Marketing

Publisher business models – the emergence of new channels

Module: Customer Insight

How do you measure customer loyalty online?

Module: Customer Insight

The role of search in planning online strategy

Module: Search

Behavioural Targeting and Semantic Search

Module: Brand

Automated Brand Monitoring on the Social Web

Module: Analytics

How Do You Calculate ROI From Web 2.0 Activity?

Module: Customer Experience

Latest techniques for a successful customer experience

Module: Online Advertising

In Game Marketing - Time To Get Serious?

Module: Search

Writing For Search Engines - Making The Most Of Your Natural Ranking

Module: Content

How to get Web Content Management right in a multi-channel world

Module: Mobile

How Do Your Customers View Mobile Marketing?

Module: Brand

Measuring Engagement With Your Brand Online

Module: Email Marketing

Integrated B2B Marketing - crossing the divide between traditional & digital

Module: Social Media

Viral Marketing - Where content meets the social web

Module: Social Media

Viral Marketing - How to make the most of viral marketing for your brand

Module: Search

Benefits of Integrating Paid, Natural and Social Search Techniques

Module: eCommerce

Resourcing – Straightforward tactics for filling key digital roles

Module: Email Marketing

Deliverability - how do you get into the inbox without paying for it?

Module: Email Marketing

5 WaysTo Maximise The Effectiveness Of Your Email Channel

Module: Email Marketing

Account Marketing - Building Client Relationships and Insights

Module: Email Marketing

B2B eMail Marketing - 5 Simple Steps to Success

Module: Analytics

Achieving Common Standards For Measurement

Module: Affiliate Marketing

How does Affiliate fit into the marketing mix

Module: Email Marketing

Email Marketing - Art or Science?

Module: Customer Experience

Accessibility - Managing the Site Impact of Web 2.0 Technologies

Module: Analytics

How to measure in a multichannel environment

Module: Content

Achieving successful localisation in a global marketplace

Module: Content

B2E - Making the most of your corporate intranet

Module: eCommerce

CRM strategies for B2B sites

Module: Brand

Beyond CMS - how to successfully automate brand standards online

Module: Affiliate Marketing

How to maximise affiliates for marketing gain

Module: Brand

Managing website standards - the new BSI specification for best practice

Module: Social Media

Next Generation Social Web Marketing

Module: Social Media

Why search needs to think social

Module: Online Advertising

How to ride the wave of UGC and Social Networks

Knexus User Profile

Katherine
Director of Digital Media
Gold License User

t: +44 (0) 845 838 5316 e: info@knexusgroup.com

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