Knexus - Mobile Advertising

Dusan Hamlin dusan@insidemob.com		http://www.insidemob.com/home.html
Dusan is a true mobile specialist and has assisted multiple brands with mobile strategy and insights. He is a regular guest speaker at industry conferences and often quoted by the international publications for his expertise within the realm of global mobile communications and media. Dusan has been working in digital marketing since 1996 and worked in the UK on brands such as William Hill, Mazda and Oracle, gaining experience in both national and regional digital media. Other senior roles have included Media Com (Beyond Interactive) and Green Cathedral, setting up its digital marketing division. Dusan joined Carat International in 2002 and worked with a number of strong international brands such as adidas, Philips, Renault, Coke and Vodafone. In early 2004, Dusan was commissioned by the senior management team at adidas International to develop the global digital communications plan for the company. As a result of this project, adidas prioritised digital as a key channel and redeveloped their global and local websites and introduced mobile marketing throughout all key business divisions. During his career at Carat International Dusan won several industry awards including Media and Marketing Europe (M&M) Best interactive Campaign 2004 and Aegis Media Campaign of the year 2005.

Jide Sobo jsobo@ansiblemobile.com		http://www.ansiblemobile.com/
Jide is the Director for Account Development & Mobile Media for Ansible in the EMEA area. He has been working in the mobile industry since 1999 and, more specifically, in mobile marketing & advertising since 2005. Jide is responsible for working with agencies to integrate mobile into the marketing plans of their clients. This includes short term tactical activity as well as looking to the future and how mobile can be of strategic importance to brands. Prior to Ansible Jide developed the mobile advertising proposition for the network operator, 3. This included defining the advertising inventory and business model and taking the whole proposition to market. From 3, Jide moved on to be Agency Sales Director, EMEA for AdMob where he helped to bring more branded advertisers on to the ad network.

Russell Buckley russell@admob.com		http://www.admob.com
Russell is a leading expert on mobile marketing, having overseen thousands of campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing. Russell learned about AdMob soon after the launch and joined as its first employee, with the remit of launching AdMob into the EMEA market. Russell is currently Global Chairman of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.