Chris Quigley
chris@rubberrepublic.com
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http://www.rubberrepublic.com | | Chris is Managing Director of specialist viral and advertainment company Rubber Republic. Chris has been working in the viral space for over 6 years, running campaigns for clients including JVC, Warner Music, Sony, Fortis (Belgium), BBC, Icon Films, Principality Building Society and a number of government departments. Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups). |
Linda Zimmer
lzimmer@marcominteractive.com
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http://www.marcominteractive.com/ | | Linda Zimmer is CEO of MarCom:Interactive, actively innovating for business strategy, marketing and communications at the intersection contemporary media and consumer trends. She is a veteran Internet and digital media strategist, serving an international clientele of corporate, non-profit and public brands for more than 25 years.
Her current professional project is the formation of the Modern Media Leadership Institute, a training and development institute focused on creating social media savvy professionals and strategists. And, always exploring the future, Linda is among a cadre of innovators employing virtual worlds for business.
Linda sits on the Advisory Board of Web Wise Kids, is an advisory board member for Web 2.0 at California State University, and is a consulting council member for the Gerson Lehrman Group. She is quoted on social media and technology topics in business publications such as Business Week, U.S. News, Forbes, and Computer Weekly
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Mark Rogers
mark.rogers@marketsentinel.com
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http://www.marketsentinel.com | Mark is the co-founder of online monitoring and response specialist Market Sentinel.
Since Market Sentinel was founded in 2004, Mark has worked with customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian, helping them to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools.
Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007). | |
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