Media Relations
Sherlyn Lee
t. +1 646 401 0147 (New York)
t. +44 (0) 845 838 5316 (London)
sherlyn.lee@knexusgroup.com
Industry Overview
Conversations around social media dominate the internet landscape. Twitter-mania has reached fever pitch, the latest 'must have' social media experience following in the footsteps of MySpace, YouTube, Facebook and LinkedIn. In the past three years, a whole industry has sprung up around social media, with a line of agencies and consultants professing expertise stretching into the distance. But for many businesses, the fundamental question 'how do I harness social media with customers, partners and colleagues to unlock business value' remains unanswered. Social media is not just another media channel to push messages out to the consumer. Its impact reaches into many aspects of business, from how we sell to building and managing relationships with customers, from how we gain insight to how we inform and engage both internal and external stakeholders. Companies will increasingly develop and implement social media strategies that embrace all part of their business, to create a more open, listening, engaged and agile approach to business. Those companies that understand the opportunities earliest and invest with the right partners will enjoy a profitable competitive advantage, for example through sales growth, product innovation, enhanced brand equity or lower operating costs.
Software as a Service (SaaS) is turning out to be quite the draw - organization are flocking to the cloud computing model for enterprise applications. SaaS platform are the antidote to many of the IT headaches. With no software or hardware to purchase, install, maintain or upgrade, the popularity of SaaS platform keeps growing with IT organizations that are being to do more with less in this economic climate. SaaS instant time to value is winning over sceptical IT professionals, who worried about getting the customization and integration capabilities required for a successful implementation.
|
|
Latest News
Contacts |