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Category : Ecommerce

How to convert shoppers with immersive visual content on PDPs

How to convert shoppers with immersive visual content on PDPs

Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and boring, static product pages that don’t encourage customers to stick around. Online shoppers want to be engaged at every step along their buying...

What is visual commerce?

What is visual commerce?

Let's not beat around the bush, visual commerce is about getting content to sell. But let's clear the air and discuss how ecommerce teams & marketers can use visual commerce to make their content work harder and smarter to ultimately create confident buying...

Driving shopper engagement through content commerce mix

Driving shopper engagement through content commerce mix

How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...

3 retail sectors redefining unique shopping experiences

3 retail sectors redefining unique shopping experiences

In a world of technology driven change, the retail industry is adapting to rapidly changing consumer shopping habits. Today’s shopper, armed with their smartphone, Facebook account and favourite apps, have tremendous pricing transparency and continually rising...