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Category : Personalization

The benefits of personalization in marketing

The benefits of personalization in marketing

Despite the benefits of personalization in marketing becoming more apparent over the years, the approach isn’t actually anything new. In fact, it’s been around since the 1870s - when businesses would handwrite letters to grow their bottom line. Thanks to new...

Unlocking the power of relevance in customer journeys

Unlocking the power of relevance in customer journeys

Traditional To Digital Customer Journeys - A World Of Difference Compare a digital customer journey with its traditional predecessor, and the scale of change and challenge for marketers is striking. Traditional customer journeys were largely controlled by marketers,...

4 Steps to Retail Growth Through Personalized Content

4 Steps to Retail Growth Through Personalized Content

Retailers face numerous challenges to grow their business in the digital age. Whether you are online, bricks and mortar or both, you need to stand out from your competitors. With personalized content delivery you can convert target customers by engaging them through...