As a Communications professional you understand the importance of being able to provide personalized messaging based on interests and intent across digital touchpoints, whether it be to stakeholders, interested parties or the public. It results in stronger brand engagement and increases brand loyalty.
Being responsible for their brand’s voice to the public, stakeholders and interested parties, you know that they all crave tailored communications that specifically meet their needs. Being able to automatically deliver personalized content experiences to any digital touchpoint is becoming crucial to success as demand for personal and highly relevant messaging grows and customer loyalty declines.
Knexus platform empowers communications experts to distribute personalized content experiences to any digital touchpoint for individual customers or target audience segments of choice.
The platform sits in the core of your content marketing strategy and easily integrates with other tools such as your brand’s CMS, DAM, CRM and Marketing Automation software via the flexible API. Knexus personalizes content through predictive or rule-based targeting and automatically delivers that content across channels. The platform provides powerful insights with a complete view of your content and customers across those touch points, with impressive real time optimization capabilities.
Here are a few examples of how communication professionals use Knexus to drive value to their business.
Personalize content using social listening intelligence
Exploit your social listening data in a way you didn’t think possible.
Take the intelligence from your social listening tools to personalize content 1:1 or on a segment based level. Use Knexus’ powerful content matching engine to select the most relevant content available for your brand and distribute across digital touchpoints of your choice; either automatically or through smart content recommendations (approved by you).
Utilise your social listening intelligence to distribute personalized content experiences to any digital channel and see your engagement ROI, customer loyalty and repeat purchases increase.
- Improve customer loyalty
- Increase conversion
- Strengthen engagement
Automatically recommend content to your sales team
Generate a stronger sales impact by closing the gap between your communications team, your sales team and your customers.
Strengthen your sales team performance by enabling quick and easy access to the best and most relevant marketing content available for individual sales team members based on their region, product focus, target customers or other key factors. Automatically deliver personalized content into your sales teams CRM system so it becomes an integral resource with no downtime whilst salespeople search for the right content.
Empower your sales team to drive stronger customer engagement through sales emails, sales presentations or any other sales activity to drive successful customer acquisition, cross-selling and upselling.
- Improve sales performance
- Increase content ROI
- Save time and resource