Brands are facing challenging times with increasing competition, falling customer loyalty and pressure on margins - embracing digital across channels is vital for continued success. In changing times you have the tools to take action quickly to provide first-rate customer experiences efficiently. But how can you achieve this without pushing up costs or increase resources?
Knexus platform empowers customer service teams to distribute personalized content experiences to any digital touchpoint, for individual customers or target audience segments of choice.
The platform sits in the core of your communication strategy and easily integrates with other tools such as your brand’s CMS, DAM, CRM and Marketing Automation software via the flexible API. Knexus personalizes content through predictive or rule-based targeting and automatically delivers that content across channels. The platform provides powerful insights with a complete view of your content and customers across those touch points and has impressive real time optimization capabilities.
Here are a few examples of how customer service professionals use Knexus to drive value to their business.
Meet your customers with the most relevant, timely messaging available.
Knexus helps deliver deeply personalized content onto mobile apps by matching individual customers profile data and transaction history with the brand’s most relevant content - all in real time. Choose to deliver content experiences automatically or through smart content recommendations (approved by you) to the app of your choice.
By providing real time personal experiences for individual customers or a target segment your brand can add value to your customers, building a strong brand loyalty and increase interaction, thereby driving up cross-selling and upselling opportunities.
Recognize the core impact of repeat business from satisfied customers and drive more value to your business with personalized content experiences.
Exploit your social listening data in a way you didn’t think possible.
Take the intelligence from your social listening tools to personalize content 1:1 or on a segment based level. Use Knexus’ powerful content matching engine to select the most relevant content available for your brand and distribute across digital touchpoints of your choice; either automatically or through smart content recommendations (approved by you).
Utilise your social listening intelligence to distribute personalized content experiences to any digital channel and see your customer satisfaction, customer loyalty and up sell opportunities increase.