The need for personalized content experiences across digital touchpoints are growing as consumers attention spans are diminishing. Many eCommerce activities are already personalized to some extent, but most eCommerce marketers are yet to utilise branded or social content to improve customers eCommerce journeys - that’s where Knexus comes in.
Knexus platform empowers retail marketers to distribute personalized content experiences to any digital touchpoint for individual customers or target audience segments of choice.
The platform sits in the core of your content marketing strategy and easily integrates with other tools such as your brand’s CMS, DAM, CRM and Marketing Automation software via the flexible API. Knexus personalizes content through predictive or rule-based targeting and automatically delivers that content across channels. The platform provides powerful insights with a complete view of your content and customers across those touch points, with impressive real time optimization capabilities.
Here are a few examples of how eCommerce professionals use Knexus to drive more conversions.
Give your customer’s shopping experience that personal touch.
Easily harness your best social content (or any benefits based content) and weave it into your customer's buying journey. Complement your product content by making social content part of the shopping experience and present it to your shoppers in the most personal way. See conversion rates, customer satisfaction and repeat purchases increase as a result. Knexus enables you to deliver your best social content at scale, either 1:1 or on a segment based level.
Bring your customers shopping experience to life with high relevance, timely and personalized social content.
Never fear non-converting content, ever again.
Achieve highly conversions on content by distributing complementary product content beyond your ecommerce site, to the right places, for the right customer, at the right time.
Knexus matches your customer data with the most relevant product content available, and distributes highly personalized messaging (1:1 or segment based level) into digital touchpoints of your choice; either automatically or through smart content recommendations (approved by you).
Close the gap between content marketing and eCommerce. Extend your content reach with a highly targeted approach to drive improved site traffic and grow sales faster.