Finding innovative ways to provide value-added services to clients based on data-driven insight is essential. Set this against a backdrop of fast changing client expectations, mounting competition, increasing month on month while trying to balance the need for higher customer satisfaction, loyalty and drive to protect profitability - but how?
Knexus platform provides you with the ability to create personalized content experiences based on data-driven insights. These are distributed automatically to any digital touchpoint, targeting individual clients and intermediaries or audience segments for acquisition, upsell and retention purposes.
The platform sits in the core of your content marketing strategy and easily integrates with other tools such as your brand’s CMS, DAM, CRM and Marketing Automation software via the flexible API. Knexus personalizes content through predictive or rule-based targeting and automatically delivers that content across channels. The platform provides powerful insights with a complete view of your content and customers across those touch points and has impressive real time optimization capabilities.
Here are a few examples of how leading financial brands use Knexus to drive more conversions:
Engage your clients with personalized content experiences that cut through and capture their interest and attention.
Increase engagement ROI by distributing personalized content to your clients, 1:1 or based on target segments. Knexus enables you to auto-match data driven insights from your CRM, marketing automation or other data sources with your best possible content. The result is highly tailored content experiences for clients, with a choice of automated distribution or smart content recommendations.
Strengthen your client relationships to increase loyalty and grow sales, whilst simultaneously automating content selection and delivery processes to reduce costs.
Generate a stronger sales impact by closing the gap between your marketing team, your sales team and your client.
Strengthen your sales team performance by enabling quick and easy access to the best and most relevant marketing content available for individual sales team members based on their region, product focus, target customers or other key factors. Automatically deliver personalized content into your sales teams CRM system so it becomes an integral resource with no downtime whilst salespeople search for the right content.
Empower your sales team to drive stronger customer engagement through sales emails, sales presentations or any other sales activity to drive successful customer acquisition, cross-selling and upselling.
Meet your clients with the most relevant, timely messaging available.
Knexus helps deliver deeply personalized content onto mobile apps by matching individual clients profile data and transaction history with the brand’s most relevant content - all in real time. Choose to deliver content experiences automatically or through smart content recommendations (approved by you) to the app of your choice.
By providing real time personal content experiences that added value for individual clients or a target segment, your brand can build stronger brand loyalty and increase interaction to , drive up cross-sell and up-selling opportunities.
Drive more value to your business with personalized content experiences.