You’ll know that customers increasingly expect timely, relevant content from your brand, which can also improve sales performance and strengthen customer loyalty.
In a competitive, noisy market place with a shortening customer attention span, how can you meet consumers expectations to be treated more as individuals online, and use content so that your customers will be engaged by the most valued and relevant messages for them?
Knexus platform equips your brand to deliver individualized content experiences for customers and target customer within websites, mobile app, email or other digital channels.
Knexus securely uses customer data with machine learning to determine a customer’s profile, status and preferences. Concurrently, it searches your social and other marketing content, using deep learning algorithms to understand what that content is. Knexus then matches the content and customer data to create the best possible personalized customer experience delivered through your prefered digital channels. The platform’s easy plug ins integrate with your Data Management, CMS, CRM and other key systems.
Here are examples of how Financial Services brands use Knexus to increase sales.
Deliver personalized content experiences into your mobile app, in real time
With more than 2 billion smartphones globally, it's no surprise where many customers feel most at home. On their mobiles. How do you stay ahead of the curve in an increasingly noisy app marketplace? By providing real time personal content experiences for customers, your brand can build stronger brand loyalty and increase interactions to drive up cross-sell and up-selling opportunities.
Knexus helps deliver deeply personalized content onto mobile apps by matching intelligence from data sources, such as, transaction history with the brand’s most relevant content - all in real time. Choose to deliver content experiences automatically or through smart content recommendations (approved by you) to the app of your choice.
Drive more value to your business with individualized content experiences.
- Strengthen engagement
- Drive up-sell
- Improve brand loyalty
Personalize content using social listening intelligence
Exploit your social listening data in a way you didn’t think possible.
Take the intelligence from your social listening tools to personalize content 1:1 or on a segment based level. Use Knexus’ powerful content matching engine to select the most relevant content available for your brand and distribute across digital touchpoints of your choice; either automatically or through smart content recommendations (approved by you).
Utilise your social listening intelligence to distribute personalized content experiences to any digital channel and see your engagement ROI, customer loyalty and repeat purchases increase.
- Improve customer loyalty
- Increase conversion
- Strengthen engagement