The urgent need for personalized content experiences across digital touchpoints are growing as consumer attention spans diminish. Retailers need to increase their personalization efforts and adjust to customer needs in order to stay relevant in a highly competitive, noisy market - but how?
Knexus platform empowers retail marketers to distribute personalized content experiences across digital touchpoint for individual customers or target audience segments of their choice.
The platform sits in the core of your content marketing strategy and easily integrates with other tools such as your brand’s CMS, DAM, CRM and Marketing Automation software via the flexible API. Knexus personalizes content through predictive or rule-based targeting and automatically delivers that content into ecommerce and other channels. The platform provides powerful insights with a complete view of your content and customers across touch points, with impressive real time optimization capabilities.
Here are a few examples of how leading retailers use Knexus to drive more conversions.
Give your customer’s shopping experience that personal touch.
Easily harness your best social content (or any benefits based content) and weave it into your customer's buying journey. Complement your product content by making social content part of the shopping experience, presenting it to your shoppers in the most personal way. See conversion rates, customer satisfaction and repeat purchases increase as a result. Knexus enables you to deliver your best social content at scale, either 1:1 or on a segment based level.
Bring your customers shopping experience to life with high relevance, timely and personalized social content.
Exploit your social listening data in a way you didn’t think possible.
Take the intelligence from your social listening tools to personalize content 1:1 or on a segment based level. Use Knexus’ powerful content matching engine to select the most relevant content available for your brand and distribute across digital touchpoints of your choice; either automatically or through smart content recommendations (approved by you).
Utilise your social listening intelligence to distribute personalized content experiences to any digital channel and see your engagement ROI, customer loyalty and repeat purchases increase.