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DATABASE SEGMENTATION BEST PRACTICES!

Duration: 01:00

Modules: Email Marketing, Email Marketing / B2C Email Marketing

Industry Expert: Duncan Birch

Join Ed Butcher (Geoff Howe) and find out the latest in database segmentation. View this content and find out how marketers can:

  • Use recency, frequency & value data to target email marketing and on-site experience

  • Best practice case studies

  • Frequency vs. targeted reach: how transaction value is significantly increased

  • Website optimisation to target audiences which don’t have an e-commerce element