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EDETAILING: MEASURING ROI!
Tune into this insight nugget on eDetailing with industry expert Andree Bates (Eularis) and find out:
- Identifying eDetailing ROI metrics
- The formulates to calculate ROI
- Whose responsability is to calculate ROI
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Andree Bates
abates@eularis.com
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http://www.eularis.com/ | | Dr. Andree K. Bates, is President of Eularis (www.eularis.com), a pharmaceutical analytics firm that offer sophisticated analytics that provide data-driven insight into the financial impact of current corporate and marketing decisions. The Company’s innovative 94.8 Analytics Process offers clients more accurate financial measurement of marketing measurement to measurably impact brand growth decisions in the changing pharmaceutical market environment. The higher accuracy of this technique (independent analysis has found it to be 94.8% accurate in predictions of market share growth based on marketing mix focus and budget allocation amends) is due to their use of current rather than historical data. Dr. Bates has led marketing analytics programs for numerous top-tier pharmaceutical companies that have resulted in measurable growth in profit and market share for the brands concerned. |
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