Next Generation Social Web Marketing
Module: Social Media / Online Monitoring and Reputation Management
Discover how to gain real value by marketing through the latest Web 2.0 websites.
Access the 1-hour live webcast, featuring our Industry Expert Mark Rogers (Market Sentinel) and discover:
- How to extract maximum value from social search
- How viral marketing can help your brand
- Key strategies for exploiting social networks and building online communities
- The latest brand case studies & leading examples of best practice
- The answers to your key questions on this important topic
Post live webcast, you can access the webcast video on-demand and download the podcast whenever and wherever you choose.
This rapid learning opportunity is easily accessible from your desktop. Click below for further information…
Presenter bio(s)
Mark Rogers
Mark is the co-founder of online monitoring and response specialist Market Sentinel.
Market Sentinel monitors consumer generated content in blogs, message boards and consumer sites. It provides reputation measurement and benchmarking. Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketeers and communicators to understand their marketplace and to maximise the value of their marketing spend.
Since its foundation in 2004 Market Sentinel has acquired a number of UK and International blue chip customers including Yahoo! Europe, British Gas, the BBC Trust, Hyundai, Avis, GSK, Bacardi, Cadbury and Experian employing Market Sentinel's proprietary blog and message board search software, and using its services to understand web-based commentary, measure its relevance and respond to it using a variety of technical and editorial tools.
Previously Mark was co-founding commissioning editor BBC Online and co-founder Amazon.com Anywhere. He has worked for a number of high technology start-ups in the US and Europe. Publications include: "Search is Brand" (June 2005) and "Measuring the influence of bloggers" (December 2005), "Responding to crisis using social media" (April 2007).
What is a live Webcast?
A Knexus live webcast is an online opportunity to learn about a topic of importance to you. You follow the industry expert presentation from your web browser, watching the content together with the experts presenting via video, and using a headset to listen. You can participate in the Q&A using the IM interface.
How to access Knexus live Webcasts?
All you need to attend a Knexus live webcast is an internet connection and headset or computer speaker. Once you've registered for the live webcast, you'll receive straightforward instructions via email on how to log-on.
Who can attend Knexus live Webcasts?
Knexus live webcasts are for Knexus customers only. If you're not a customer currently, you can either pay to attend the Webcast of your choice or consider license options to access Knexus rapid learning resources.
Benefits of participation
- Quick & efficient - access rapid learning on key digital marketing challenges that you face today
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Convenient - quality learning from your desktop, anywhere in the world
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Insightful - gain valuable insights & new ideas from leading digital marketing industry experts
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Referenceable - use the live webcasts as a valuable reference source to refresh and consider new opportunities for your company
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Impartial - Knexus live webcasts are a non-sales environment & content is delivered based on quality of insight & knowledge only
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Interactive - use the live webcasts to gain expert answers to your key questions
Recent participating companies
Marketers from the following companies have recently participated in Knexus Webcasts:
BAA
Barclays
Benetton
Boots
BUPA
Cadbury-Schweppes
Coca-Cola
E.ON
Honda
Legal & General
Novartis
Orange
Prudential
T-Mobile
Unilever
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