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B2B EMAIL MARKETING - 5 SIMPLE STEPS TO SUCCESS
B2B Email Marketing - Learn about the 5 simple steps that can make your email marketing successful.
Access this 1-hour live webcast, featuring our industry expert Ed Weatherall (MD at Concep), and discover:
- The checklist for getting started - what to be aware of & understand to be effective
- The importance of Measurement - reporting requirements, what is success, benchmarks (how to compare yourself)
- How to manage internal stakeholders
- The role of creative to ensure you're engaging
- An understanding of technological barriers
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Edward Weatherall
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http://www.concepglobal.com
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| Ed is one of the founders of Concep and is the Managing Director of the London office. Over the last four years Ed has consulted with global organisations on the successful implementation of effective email marketing strategies, working with the likes of Capgemini, BearingPoint, The Institution of Civil Engineers and Cushman & Wakefield. Ed is also a founding member of the IAB email marketing council and a regular speaker for the IDM. |
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Webcast