Account Marketing - Building Client Relationships and Insights
Module: Email Marketing
B2B Email Marketing - Find out how effective Account Marketing can improve client relationships, build valuable insights and generate greater revenue opportunities for your Company.
Access this 1-hour live webcast, featuring our industry expert Ed Weatherall (Director of specialist B2B email marketing agency Concep), and discover:
- How to segment and create unique communications for targeted clients
- How to manage and work with internal client relationship managers (e.g. proving strategic benefit and added value)
- The risks and lessons learnt from not implementing key client programmes
- How to successfully grow a client through cross selling and up selling
- What is effective measurement to follow through
Post live webcast, you can access the webcast video on-demand and download the podcast whenever and wherever you choose.
This rapid learning opportunity is easily accessible from your desktop. Click below for further information…
Presenter bio(s)
Edward Weatherall
Ed is one of the founders of Concep and is the Managing Director of the London office. Over the last four years Ed has consulted with global organisations on the successful implementation of effective email marketing strategies, working with the likes of Capgemini, BearingPoint, The Institution of Civil Engineers and Cushman & Wakefield. Ed is also a founding member of the IAB email marketing council and a regular speaker for the IDM.
What is a live Webcast?
A Knexus live webcast is an online opportunity to learn about a topic of importance to you. You follow the industry expert presentation from your web browser, watching the content together with the experts presenting via video, and using a headset to listen. You can participate in the Q&A using the IM interface.
How to access Knexus live Webcasts?
All you need to attend a Knexus live webcast is an internet connection and headset or computer speaker. Once you've registered for the live webcast, you'll receive straightforward instructions via email on how to log-on.
Who can attend Knexus live Webcasts?
Knexus live webcasts are for Knexus customers only. If you're not a customer currently, you can either pay to attend the Webcast of your choice or consider license options to access Knexus rapid learning resources.
Benefits of participation
- Quick & efficient - access rapid learning on key digital marketing challenges that you face today
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Convenient - quality learning from your desktop, anywhere in the world
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Insightful - gain valuable insights & new ideas from leading digital marketing industry experts
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Referenceable - use the live webcasts as a valuable reference source to refresh and consider new opportunities for your company
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Impartial - Knexus live webcasts are a non-sales environment & content is delivered based on quality of insight & knowledge only
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Interactive - use the live webcasts to gain expert answers to your key questions
Recent participating companies
Marketers from the following companies have recently participated in Knexus Webcasts:
BAA
Barclays
Benetton
Boots
BUPA
Cadbury-Schweppes
Coca-Cola
E.ON
Honda
Legal & General
Novartis
Orange
Prudential
T-Mobile
Unilever
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Webcast