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VIRAL MARKETING - WHERE CONTENT MEETS THE SOCIAL WEB
Find out how to use the social web to generate word-of-mouth for your brand.
This one-hour, rapid learning webinar features our leading industry expert, Chris Quigley (Director at specialist viral agency Rubber Republic) and covers topics including:
- How to use social networks to distribute content
- How legislation affects content distribution via social web
- How to go about seeding - a practical guide to seeding viral content
- How to harness 'super-influencers' on social networks
- How to deal with the risks associated with viral (e.g. spoof ads)
- Case study learning from leading brands
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Chris Quigley
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http://www.rubberrepublic.com
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| Chris is Managing Director of specialist viral and advertainment company Rubber Republic. Chris has been working in the viral space for over 6 years, running campaigns for clients including JVC, Warner Music, Sony, Fortis (Belgium), BBC, Icon Films, Principality Building Society and a number of government departments. Chris' main areas of interest in the viral marketing arena are social networking, brand participation and targeted seeding (using localised social networks to target specific interest / geo groups). |
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Webcast