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PERFORMANCE MEASUREMENT FOR WEB MARKETING

Duration: 01:00

Module: Analytics

Industry Expert: Andrew Hood

Learn how to create effective performance measurement to enhance your Web Marketing strategy.

Access this 1-hour live webcast, featuring our industry expert, Andrew Hood (MD of Lynchpin Analytics) and discover:

  • How to set KPIs for web marketing

  • What models exist for attributing success across campaigns

  • How to deal with conflicts/inconsistencies in performance measurement

  • The impact of brand on performance

  • How other brands do performance measurement , including best practices

  • Live, expert answers to your key questions on this important topic


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