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PERFORMANCE MEASUREMENT FOR WEB MARKETING
8th July, 15:00 GMT
Module: Analytics
Industry Expert: Andrew Hood
Where: Live Online
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Learn how to create effective performance measurement to enhance your Web Marketing strategy.
Access this 1-hour live webcast, featuring our industry expert, Andrew Hood (MD of Lynchpin Analytics) and discover:
- How to set KPIs for web marketing
- What models exist for attributing success across campaigns
- How to deal with conflicts/inconsistencies in performance measurement
- The impact of brand on performance
- How other brands do performance measurement , including best practices
- Live, expert answers to your key questions on this important topic
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Andrew Hood
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http://www.lynchpin.com
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| Ten months after graduation, Andrew set up Lynchpin, a marketing company providing online analysis and consultancy using cutting edge techniques. Andrew's vision for Lynchpin is to provide world class internet marketing capabilities for blue chip brands by providing succinct solutions that make best use of marketing budgets. |
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Purchase Risk-Free Price: £95
Our Money-Back Guarantee: If you can't attend the live webcast, let us know 7 days before, and we'l give you a full refund! Already a Knexus Customer? Log in to register for this live webcast!
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