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ACHIEVING SUCCESSFUL LOCALISATION IN A GLOBAL MARKETPLACE
Learn how to make your local sites deliver success in alignment with your global online strategy.
Access this 1-hour live webcast featuring our industry expert, Ingrid Froelich (from SDL Tridion) and understand:
- How and why successful localisation has to be more than translating your site for local markets
- The options for aligning your web presence with local cultural issues
- How to manage differing accessibility conditions for users e.g. in emerging markets
- The benefits of local versus centralised management
- How to balance the requirements for a consistent brand and messages globally with local market opportunities
- How leading brands, such as Yamaha Europe are achieving successful localisation
- Our industry experts answers to your key questions
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Purchase Risk-Free Price: £45
Our Money-Back Guarantee: If you're not satisfied with the content, return it with a full refind within 10 days of your online purchase. Already a Knexus Customer? Log in to view the On Demand content.
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