Using Youtube and ITunes etc as a B2B marketing channel


Summary
I would like to find an authoratative resource who could advise on the benefits, costs, metrics and process issues involved in using channels like these for B2B marketing

Key Facts
Company:      Anonymous
 
Title:      Using Youtube and ITunes etc as a B2B marketing channel
 
Topics:      Advertising
Community
Content Management
Digital Governance
eMarketing
Measurement
 
Industries:      Cross Industry
 
Management Level:      Directors
Senior Managers
    
Objectives for this connection
To understand the pros and cons, including implications for digital rights etc
People we would like to meet
an expert who can direct me to the right material so I can inform myself
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