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ARE VIRTUAL WORLD USERS NORMAL?
25th February, 10:00 GMT
Module: Brand / Virtual Worlds
Industry Expert: Mary Ellen Gordon
Where: Live Online
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Understand who virtual world consumers are, how they behave and what they do.
Access this 1-hour live webcast, featuring our industry expert Mary Ellen Gordon (MD, Market Truths) and discover:
- What types of people participate in virtual worlds
- How do their demographics and psychographics compare to the general population
- What is the attraction of virtual worlds for them
- What are future projections for virtual world participation
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Mary Ellen Gordon
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http://www.markettruths.com/
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Mary Ellen is Managing Director of Market Truths.
Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand.
Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.
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Purchase Risk-Free Price: £95
Our Money-Back Guarantee: If you can't attend the live webcast, let us know 7 days before, and we'l give you a full refund!
Already a Knexus Customer?
Log in to register for this live webcast!
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Webcast