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VIRTUAL WORLDS AS PART OF A CHANGING MEDIA LANDSCAPE
20th May, 10:00 GMT
Module: Brand / Virtual Worlds
Industry Expert: Mary Ellen Gordon
Where: Live Online
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Understand the increasing role of virtual worlds and the impact it has on the changing media landscape.
Access the 1-hour live webcast, featuring our industry expert Mary Ellen Gordon (MD at Market Truths) and discover:
- How much time do users spend in virtual worlds
- Does participation in virtual worlds increase or decrease exposure to or expectations of other forms of media
- To what extent is multitasking influencing the way people interact with media
- What can the media habits of current virtual world participants (including children) tell us about how the media landscape may evolve in the future
- The latest brand case studies & leading examples of best practice
- The answers to your key questions on this important topic
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Mary Ellen Gordon
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http://www.markettruths.com/
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Mary Ellen is Managing Director of Market Truths.
Market Truths was the first company to conduct commercial market research in Second Life, and was the winner of the Edelman/Electric Sheep Company business plan competition for Second Life. Mary Ellen guides Market Truths' virtual world research efforts, and has conducted projects for clients in the UK, US, and New Zealand.
Prior to founding Market Truths she was a Senior Lecturer in Marketing at the University of Canterbury, and prior to completing her Ph.D. she held marketing positions with Serono Laboratories and Coca-Cola in the United States.
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Purchase Risk-Free Price: £95
Our Money-Back Guarantee: If you can't attend the live webcast, let us know 7 days before, and we'l give you a full refund!
Already a Knexus Customer?
Log in to register for this live webcast!
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Webcast