| Gary has spent over 29 years working in commercial television.
He joined London Weekend TV in 1978 in the airtime sales division and became Executive Sales Director at Granada in 1994. In 1998 he set up a Commercial Enterprises division at Granada which focused on developing revenue streams across the company's programme brands and encouraged advertisers to investigate 'beyond the spot' opportunities.
In 2004 he was appointed to run ITV's Sponsorship & Branded Content unit as well as managing the company's interests in the Irish Broadcaster, TV3, and their assets in the cable and satellite broadcaster, Granada Sky Broadcasting.
He became ITV's Brand Partnerships Director in October 2005. His unit is responsible for all Broadcast Sponsorship, Online, Interactive, Mobile, Broadband and Product Placement trading with advertisers and their agencies.
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