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BEHAVIOURAL TARGETING AND SEMANTIC SEARCH

Duration: 01:00

Module: Search

Understand how and why behavioral targeting and semantic search technology will change online advertising.

Topics covered in this webinar, featuring industry expert, Paul Doleman (Head of Search at Spannerworks), include:

  • What is semantic search

  • What are the key developments in semantic search

  • What are some of the emerging tools to better understand customer behaviour online

  • How can you better track customer conversations online
  • How and why behavioural targeting and semantic search technology will change online advertising
  • The latest brand case studies & leading examples of best practice


This is a quality, in depth learning opportunity for Senior Marketers focussed on online advertising and search.

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