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BEHAVIOURAL TARGETING AND SEMANTIC SEARCH
Format: Live Webcast (60 min)
Module: Search Where: Online
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Understand how and why behavioral targeting and semantic search technology will change online advertising.
Topics covered in this webinar, featuring industry expert, Paul Doleman (Head of Search at Spannerworks), include:
- What is semantic search
- What are the key developments in semantic search
- What are some of the emerging tools to better understand customer behaviour online
- How can you better track customer conversations online
- How and why behavioural targeting and semantic search technology will change online advertising
- The latest brand case studies & leading examples of best practice
This is a quality, in depth learning opportunity for Senior Marketers focussed on online advertising and search.
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Buy Now On Demand content (video; podcast; PDF) only £45
Sell more online now!!! Get the latest digital marketing insights from leading global industry experts
Money-Back Guarantee: Not satisfied with the content? We'll give you a fund refund within 10 days of your online purchase
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Webcast
