|
TECH FOCUS- MULTICHANNEL MARKETING FOR DIGITAL PRACTITIONERS!
Duration: 01:00
Module: Social Media Industry Expert: Drew Nicholson
|
|
|
|
Access this content and find out our industry expert, Drew Nicholson's view on key points of successful media marketing campaigns.
- Building a new personality for a leading technology provider
- Using 3 new angles - non profit, social media and participation
- Integrating online with offline
- Aligning international markets to best effect
|
Drew Nicholson
drew.n@dnxmarketing.com
| | 
http://www.dnxmarketing.com/ | | Drew’s marketing career kicked off at Tesco where he worked as a Marketing Executive responsible for the company’s local & regional advertising and promotions. Switching over to the agency side at Bates, he became their youngest ever Associate Director, contributing to brand strategies as well as advertising for brands such as Duracell, Heinz, London Boat Show and the Tea Council. This was followed by his move to DFGW where, as a Board Director, he worked on Retail and IT Business.
After a brief spell working in the sponsorship sector he was involved in the set up of DNA a marketing consultancy. It was here that he began to provide a more integrated offering to technology clients including Sun Microsystems and other tech organizations; this led to the inception of DNX in June 2000, Drew is joint Managing Director.
|
|
|
|
|
