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Why brands should leverage TikTok content to validate purchase decisions in ecommerce journeys
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but humans have TikTok, and with it, access to millions of viral videos averaging 10 seconds or less. Suddenly 8 seconds seems plenty. The…
Getting real about third-party cookies
Google’s announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data – allowing brands more time to rebuild the road to a sustainable long-term solution that drives better results. The demise of the…
Automation for Ecommerce
Brands have content everywhere, whether it’s across social media, CMS, DAM you name it but in order for your strategy to scale as your content efforts expand, you must be prepared to leverage the content to it’s fullest – free from channel silos. However the…
Scale influencer & UGC across every owned channel
Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, many of these brands have faced the challenge of translating the traditional store experience into the ecommerce experience. How do customers…
Make content sell with visual commerce
As the influence of social media grows, consumers are relying on social proof and user generated content more than ever to make informed purchase decisions. Brands are adjusting their strategies accordingly to keep up with the change in consumer’s purchase habits….
Is your validation content missing from key buying moments?
The most common answer is yes. Brands have a range of content from their own to influencers, partners and customers which is sitting across the likes of Instagram and YouTube to your CMS and DAM. When it comes to key buying moments, even the best content can be buried…