Best Practices: Using social and marketing content to drive sales

Best Practices: Using social and marketing content to drive sales

This guide will show you the best practices for taking your existing social and marketing content and leveraging it across buying journeys in order to drive more sales.

If you've been investing in content for your website or social channels, you've likely created an under-exploited asset class of content that could be used at key moments in the buyers journey to educate, motivate or convince your customers.

With this guide, you will learn how to...

  • Deliver content at optimal moments to drive more sales conversions
  • Bring the content to the customer, and not the other way around
  • Get started with this new approach and see quick wins
  • Make all types of content internally discoverable and ready-to-use
  • Scale, using personalization and automation
  • Analyze content based not just on engagement, but on its impact on revenue

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