Knexus Blog
Insights on How to Make Content Sell
Getting real about third-party cookies
Google's announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-party data - allowing brands more time to rebuild the road to a sustainable long-term solution that drives better results. The demise of the...
Automation for Ecommerce
Brands have content everywhere, whether it's across social media, CMS, DAM you name it but in order for your strategy to scale as your content efforts expand, you must be prepared to leverage the content to it's fullest - free from channel silos. However the...
Scale influencer & UGC across every owned channel
Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, many of these brands have faced the challenge of translating the traditional store experience into the ecommerce experience. How do customers...
Make content sell with visual commerce
As the influence of social media grows, consumers are relying on social proof and user generated content more than ever to make informed purchase decisions. Brands are adjusting their strategies accordingly to keep up with the change in consumer's purchase habits....
Is your validation content missing from key buying moments?
The most common answer is yes. Brands have a range of content from their own to influencers, partners and customers which is sitting across the likes of Instagram and YouTube to your CMS and DAM. When it comes to key buying moments, even the best content can be buried...
Increase customer loyalty & sales with visual commerce
Consumers have been propelled into ecommerce over the recent years and with this change in buying behavior comes new expectations and needs. Consumers no longer rely on the traditional tier based loyalty programs to make purchase decisions. Instead, consumers are...
How Content Intelligence Improves Your Operations
This content intelligence piece is part one of a series on how visual commerce makes content sell. For most B2C brands, content is messy. In fact, it’s stored all over the place. From owned channels to influencer networks, right through to blog platforms and digital...
5 Considerations for Remarkable PPC Landing pages
You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor to determine if she wants to stay or bounce away. But taking the time to understand landing page best practices before launching paid search...
How Visual Commerce Accelerates Website Conversions
Today’s consumer looks beyond the ordinary. They seek out meaningful and engaging content that is relevant to their needs and goals. Providing personalized, contextually relevant online buying experiences is no longer a nice-to-have. It’s a must-have. The good news is...
Visual Marketing: A Complete Guide (2020)
The true power of visual marketing dates all the back to our cave days. Back then, we’d use earth pigments, dirt, and charcoal to paint pictures and tell stories to one another. Today, visual content marketing gives brands like yours an avenue to connect with your...
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