Knexus Blog
Insights on How to Make Content Sell
Why Direct-to-Consumer Brands Tap into the Power of Content
Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today. But changes in consumption patterns and technology availability raise new challenges for such...
What is visual commerce?
Background Too many brand sites are still ‘static brochures’ that make engaging content inconvenient for customers to find, inhibit product discovery and fail to connect content (articles, videos and social media posts) to relevant products. Often a...
Personalizing the Mobile Experience: A Key Trend for Banking Success
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or insurance company. The essential point is the true personalization that the...
Digital Transformation in Retail Banking – Creating Superior Customer Experiences To Grow Loyalty
Digital Transformation is a hot topic for Retail Banks faced with a rapidly changing competitive environment. Digital disruption and innovation is coming from multiple directions, including fintech ventures that can bypass legacy constraints to build customer centric...
AI & Email Marketing: Crossing the Bridge Between Data and Personalization
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marketers, email marketing still remains the king of the marketing kingdom. With a...
Two Ways Telco Brands Can Drive Sales and CX Within Their Mobile Apps
Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (CSPs) to engage with their customers, and provide a helpful, relevant customer...
How AI Is Changing The Way Telecoms Brands Engage With Customers And Prospects
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,...
Content Hubs: Closing the Gap Between Engagement and Purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of the main guidelines in content marketing. However, tectonic changes in technology have...
Why creating a single view of content is so important for brands
A quick product update from the Knexus team. In the last two monthly product releases we’ve been working hard on enhancements to our content intelligence capabilities, which form part of creating a single view of all content for a brand, through Knexus platform....
How insurance brands can optimize conversion with dynamic landing pages
Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some...
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