Knexus Blog
Insights on How to Make Content Sell
Key Facts On Personalization In Ecommerce Infographic
For ecommerce companies, a more personalized shopping experience can help you form stronger bonds with both loyal and potential customers alike, increasing customer acquisition and lifetime value. After all, wouldn’t you prefer to buy from someone who knows your name...
Personalization in B2C Financial Services: Key Trends and Challenges
93% of financial institutions agree that finding innovative ways to provide value-added services to customers based on data-driven insight will be “crucial to their long-term success.” (source: The Financial Brand). Furthermore, 83% say they hope to be able to predict...
Personalization in Retail: Key Trends and Challenges
In April 2016 the VP of Marketing for Walmart.com (who has since left) shared that leveraging the power of personalization marketing had taken the company’s average of 55 million unique visitors to 85 million and grown sales by billions of dollars? Brian Monahan...
Cross-Channel Fragmentation – Key Barrier of Marketers
Companies of all sizes see achieving a single customer view as a top priority, but their efforts are being held by outdated organisational silos that split marketers by channel, not customer. This time, we decided to find out more about the most popular barriers...
How To Employ An Effective Content Reuse Strategy For Your Business
One of the struggles marketers often experience is consistently posting interesting and informative content. Creating new content isn’t the only way to keep your audience engaged. “Content Reuse” is the practice of using existing components of content in multiple ways...
4 Ways To Speed Up Your Content Creation Process
As the time goes by, brands are now leaning on content more than ever before to drive lead generation and awareness. For example, 70% of B2B companies are creating more content than they did just one year ago . The truth of the matter is while demand for businesses to...
Personalization – A Pillar To Your Seamless Customer Experiences
This year, a great majority of marketers plan to increase or maintain their budgets in the hopes of delivering a better customer experience. Still an astonishing 8 out of 10 marketers lack confidence in personalization use and believe that their brand is behind...
5 Most Costly Personalization Mistakes
Personalization today is about offering a message that resonates on a deeper level - giving someone a holistic experience that takes into account their own preferences and needs. One of the greatest things about inbound marketing is its power to cater to specific...
How Marketers Can Be More Effective At Content Personalization
Delivering the right message to the right person at the right time is tricky. Your content marketing could greatly benefit from it — especially if you cater to different audience segments. Sometimes customer segmentation definitely deserves more attention that it...
3 Reasons to Embrace Real-Time Marketing
When we think about the distribution channels, usually the content format will drive the channel of distribution but, more importantly, the content strategy should also drive your choice of distribution channel. As brands continue to invest in their owned channels,...
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