Knexus Blog

93% of financial institutions agree that finding innovative ways to provide value-added services to customers based on data-driven insight will be “crucial to their long-term success.” (source: The Financial Brand). Furthermore, 83% say they hope to be able to predict...

In April 2016 the VP of Marketing for Walmart.com (who has since left) shared that leveraging the power of personalization marketing had taken the company’s average of 55 million unique visitors to 85 million and grown sales by billions of dollars? Brian Monahan...

Companies of all sizes see achieving a single customer view as a top priority, but their efforts are being held by outdated organisational silos that split marketers by channel, not customer. This time, we decided to find out more about the most popular barriers...

This year, a great majority of marketers plan to increase or maintain their budgets in the hopes of delivering a better customer experience. Still an astonishing 8 out of 10 marketers lack confidence in personalization use and believe that their brand is behind...

Personalization today is about offering a message that resonates on a deeper level - giving someone a holistic experience that takes into account their own preferences and needs. One of the greatest things about inbound marketing is its power to cater to specific...

Delivering the right message to the right person at the right time is tricky. Your content marketing could greatly benefit from it — especially if you cater to different audience segments. Sometimes customer segmentation definitely deserves more attention that it...

When we think about the distribution channels, usually the content format will drive the channel of distribution but, more importantly, the content strategy should also drive your choice of distribution channel. As brands continue to invest in their owned channels,...