Knexus Blog

Insights on How to Make Content Sell

The Future of Content Personalization

The Future of Content Personalization

In the future, retailers will approach customers at the most convenient time, with the most relevant content, tailored to their preferences. Customers will be loyal to brands and love the customer experience they receive. But wait, it’s 2016! Marty McFly went back to...

Why Customer Engagement in Ecommerce is vital

Why Customer Engagement in Ecommerce is vital

Having progressed your customer down the marketing funnel they come to the all-important buying decision. It is vital to engage your customer at the point of purchase to help them make the decision, reassuring them and increasing your ROI. Recent studies indicate that...

The Top 5 benefits of a Single Customer View

The Top 5 benefits of a Single Customer View

According to Econsultancy, a key trend to look out for in financial services marketing in 2016 is what’s referred to as a Single Customer View. 20% of financial brands are already utilising this method of handling big data. Experian define a Single Customer View as...

The Role of Content in eCommerce

The Role of Content in eCommerce

Last year a study conducted by the Chief Marketing Officer (CMO) Council revealed only 5% of respondents had highly or tightly integrated content and commerce compared to 64% who said they had projects underway or plans to improve this. The findings were based on...