Knexus Blog
Insights on How to Make Content Sell
Content Automation: Key to achieving great content effectiveness in Financial Services B2B Marketing
As B2B financial services marketers focus on embracing digital and mobile publishing, traditional print-based methods (and disconnected Web approaches) of creating, approving, publishing, distributing, and tracking content become increasingly inflexible,...
The Future of Content Personalization
In the future, retailers will approach customers at the most convenient time, with the most relevant content, tailored to their preferences. Customers will be loyal to brands and love the customer experience they receive. But wait, it’s 2016! Marty McFly went back to...
Why Customer Engagement in Ecommerce is vital
Having progressed your customer down the marketing funnel they come to the all-important buying decision. It is vital to engage your customer at the point of purchase to help them make the decision, reassuring them and increasing your ROI. Recent studies indicate that...
The Top 5 benefits of a Single Customer View
According to Econsultancy, a key trend to look out for in financial services marketing in 2016 is what’s referred to as a Single Customer View. 20% of financial brands are already utilising this method of handling big data. Experian define a Single Customer View as...
The Role of Content in eCommerce
Last year a study conducted by the Chief Marketing Officer (CMO) Council revealed only 5% of respondents had highly or tightly integrated content and commerce compared to 64% who said they had projects underway or plans to improve this. The findings were based on...
Retailers: Improve Customer Experiences and Loyalty through Personalization
In today’s world customers are surrounded by choice. But how do you ensure yours is the product they choose, time and time again? In 2016, customers are not just buying products, they are buying the whole experience. In a crowded market-place, the breadth of choice...
Key Facts On Personalization In Ecommerce Infographic
For ecommerce companies, a more personalized shopping experience can help you form stronger bonds with both loyal and potential customers alike, increasing customer acquisition and lifetime value. After all, wouldn’t you prefer to buy from someone who knows your name...
Personalization in B2C Financial Services: Key Trends and Challenges
93% of financial institutions agree that finding innovative ways to provide value-added services to customers based on data-driven insight will be “crucial to their long-term success.” (source: The Financial Brand). Furthermore, 83% say they hope to be able to predict...
Personalization in Retail: Key Trends and Challenges
In April 2016 the VP of Marketing for Walmart.com (who has since left) shared that leveraging the power of personalization marketing had taken the company’s average of 55 million unique visitors to 85 million and grown sales by billions of dollars? Brian Monahan...
Cross-Channel Fragmentation – Key Barrier of Marketers
Companies of all sizes see achieving a single customer view as a top priority, but their efforts are being held by outdated organisational silos that split marketers by channel, not customer. This time, we decided to find out more about the most popular barriers...
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