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Insights & Ideas On Hyper Relevant Content Delivery, Growing Sales

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4 Ways To Speed Up Your Content Creation Process

4 Ways To Speed Up Your Content Creation Process

  As the time goes by, brands are now leaning on content more than ever before to drive lead generation and awareness. For example, 70% of B2B companies are creating more content than they did just one year ago . The truth of the matter is while demand for...

5 Most Costly Personalization Mistakes

5 Most Costly Personalization Mistakes

Personalization today is about offering a message that resonates on a deeper level - giving someone a holistic experience that takes into account their own preferences and needs. One of the greatest things about inbound marketing is its power to cater to specific...

3 Reasons to Embrace Real-Time Marketing

3 Reasons to Embrace Real-Time Marketing

When we think about the distribution channels, usually the content format will drive the channel of distribution but, more importantly, the content strategy should also drive your choice of distribution channel. As brands continue to invest in their owned channels,...

4 ways to boost your B2B brand engagement

4 ways to boost your B2B brand engagement

While B2B businesses have already embraced the idea of customer-centricity, many have yet to adapt to the reality of online customer experiences. That's resulted in millions of marketing dollars being misspent and potential sales lost at a time when companies can ill...