Knexus Blog
Insights & Ideas On Hyper Relevant Content Delivery, Growing Sales
Cross-Channel Fragmentation – Key Barrier of Marketers
Companies of all sizes see achieving a single customer view as a top priority, but their efforts are being held by outdated organisational silos that split marketers by channel, not customer. This time, we decided to find out more about the most popular barriers...
How To Employ An Effective Content Reuse Strategy For Your Business
One of the struggles marketers often experience is consistently posting interesting and informative content. Creating new content isn’t the only way to keep your audience engaged. “Content Reuse” is the practice of using existing components of content in multiple ways...
4 Ways To Speed Up Your Content Creation Process
As the time goes by, brands are now leaning on content more than ever before to drive lead generation and awareness. For example, 70% of B2B companies are creating more content than they did just one year ago . The truth of the matter is while demand for...
Personalization – A Pillar To Your Seamless Customer Experiences
This year, a great majority of marketers plan to increase or maintain their budgets in the hopes of delivering a better customer experience. Still an astonishing 8 out of 10 marketers lack confidence in personalization use and believe that their brand is behind...
5 Most Costly Personalization Mistakes
Personalization today is about offering a message that resonates on a deeper level - giving someone a holistic experience that takes into account their own preferences and needs. One of the greatest things about inbound marketing is its power to cater to specific...
How Marketers Can Be More Effective At Content Personalization
Delivering the right message to the right person at the right time is tricky. Your content marketing could greatly benefit from it — especially if you cater to different audience segments. Sometimes customer segmentation definitely deserves more attention that it...
3 Reasons to Embrace Real-Time Marketing
When we think about the distribution channels, usually the content format will drive the channel of distribution but, more importantly, the content strategy should also drive your choice of distribution channel. As brands continue to invest in their owned channels,...
4 ways to boost your B2B brand engagement
While B2B businesses have already embraced the idea of customer-centricity, many have yet to adapt to the reality of online customer experiences. That's resulted in millions of marketing dollars being misspent and potential sales lost at a time when companies can ill...
4 Ways To Amplify Your Social Content Distribution
Did you know that an estimated 67 percent of the buyer’s journey now takes place online? As a result, brands are developing digital marketing strategies at increasing rates. To make the most of your content, you need to make sure you're integrating correctly with...
Embracing Personalization – Lessons From Top Financial Brands
The importance of leveraging consumer insight and data for financial brands is more important than ever. New tools and technologies make advanced analytics available for all sized organizations, while digital channels and the desire for personalized offers make the...
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