Knexus Blog
Insights on How to Make Content Sell
Key Customer Engagement Lessons
Today we’re sharing some insights on how to drive better customer engagement and look at several examples of leading brands which show how it can be done. BUILD RELATIONSHIPS Nowadays you need to build relationships, not email lists. Spamming consumers with irrelevant...
In search of Content & Engagement ROI
Anyone working in marketing knows that ‘content marketing’ is a hot topic. Content creation for brands is growing massively, with $144bn global investment in 2015 forecast to reach $313bn by 2020. With this level of investment, it comes as a shock to realise that not...
Stand out digital campaigns from 5 gold-winning brands
It’s time to take a closer look into the some of the most successful digital campaigns that captivated their audiences and drove significant business results for brands. Gold-winning brands include Cadbury,Volvo, Xerox, and some other lesser-known companies from...
Build The Content Engine That Drives Your SEO
We went through a number of interesting SEO related articles to prepare a checklist to help you drive more traffic to your website in 2016. The main challenge is to satisfy both parties: search engines and users. The Search Engine Optimization process is focused on...
Four ways to drive your customer engagement via mobile apps
Recently, we came across an interesting report conducted by that examines how six innovative organisations in various industries are deploying technology to boost their customers engagement via mobile apps. We’ve chosen the most interesting bits to share. 1. Provide...
Personalized marketing – even small moves up the continuum can deliver huge benefits
One of the buzzwords in marketing for 2016 is ‘personalization’ (or ‘personalisation’, depending where in the world you’re reading this). Actually it’s a term that’s been bandied around for a very long time but is coming of age in terms of brands readiness...
Successful B2C Marketing Campaigns
Following our previous article reviewing the most successful B2B campaigns, now we are looking at some B2C brands who have succeeded in creating seamless cross-channel campaigns.. BURBERRY Brand’s digital presence goes far beyond social media platforms such as...
Successful B2B Marketing Campaigns
When it comes to driving customer engagement for B2B brands, content marketing can be challenging... In fact, 65% of B2B senior marketing executives consider content creation and distribution as their top challenges for 2016. At Knexus, we understand the importance of...
Ten best digital marketing statistics and facts on customer engagement
We’ve been working hard to discover interesting stats and facts on customer engagement that might be useful for your brand’s marketing strategy. We’d like to share with you the most thought-provoking ones... CONCEPT OF LIFE EVENT MARKETING Targeting consumers during...
A CMO’s view: Nestle Waters CMO on how to build a seamless customer experience
There was an interesting interview with Antonio Sciuto CMO at Nestle Waters recently (source: Marketing Land). We thought it would be good to share some of the bits we thought were most compelling. How does Nestlé Waters define the customer journey? “Today people...
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