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Knexus Blog

Insights on How to Make Content Sell

In search of Content & Engagement ROI

In search of Content & Engagement ROI

Anyone working in marketing knows that ‘content marketing’ is a hot topic. Content creation for brands is growing massively, with $144bn global investment in 2015 forecast to reach $313bn by 2020. With this level of investment, it comes as a shock to realise that not...

Build The Content Engine That Drives Your SEO

Build The Content Engine That Drives Your SEO

We went through a number of interesting SEO related articles to prepare a checklist to help you drive more traffic to your website in 2016. The main challenge is to satisfy both parties: search engines and users. The Search Engine Optimization process is focused on...

Successful B2C Marketing Campaigns

Successful B2C Marketing Campaigns

Following our previous article reviewing the most successful B2B campaigns, now we are looking at some B2C brands who have succeeded in creating seamless cross-channel campaigns.. BURBERRY Brand’s digital presence goes far beyond social media platforms such as...

Successful B2B Marketing Campaigns

Successful B2B Marketing Campaigns

When it comes to driving customer engagement for B2B brands, content marketing can be challenging... In fact, 65% of B2B senior marketing executives consider content creation and distribution as their top challenges for 2016. At Knexus, we understand the importance of...