Knexus Blog
Insights & Ideas On Hyper Relevant Content Delivery, Growing Sales
Successful B2C Marketing Campaigns
Following our previous article reviewing the most successful B2B campaigns, now we are looking at some B2C brands who have succeeded in creating seamless cross-channel campaigns.. BURBERRY Brand’s digital presence goes far beyond social media platforms such as...
Successful B2B Marketing Campaigns
When it comes to driving customer engagement for B2B brands, content marketing can be challenging... In fact, 65% of B2B senior marketing executives consider content creation and distribution as their top challenges for 2016. At Knexus, we understand the importance of...
Ten best digital marketing statistics and facts on customer engagement
We’ve been working hard to discover interesting stats and facts on customer engagement that might be useful for your brand’s marketing strategy. We’d like to share with you the most thought-provoking ones... CONCEPT OF LIFE EVENT MARKETING Targeting consumers during...
A CMO’s view: Nestle Waters CMO on how to build a seamless customer experience
There was an interesting interview with Antonio Sciuto CMO at Nestle Waters recently (source: Marketing Land). We thought it would be good to share some of the bits we thought were most compelling. How does Nestlé Waters define the customer journey? “Today...
The Difference Between a CMS and an Omnichannel Content & Engagement Platform
Today we’ll share the answers to a few questions most commonly asked by brands looking to understand where an omnichannel content & engagement platform fits into their technology capabilities. Is Knexus a content management system? No. Does Knexus have some...
Five steps to bring marketing operations into the digital era, by McKinsey
Recently, we came across McKinsey’s latest report on how companies all over the world build their digital expertise. Accompanying a number of leading brands on their digital transformation journey, McKinsey consultants are discussing the challenges most businesses are...
Latest Platform Release
At Knexus we provide our customers with new platform releases every two weeks. For us, this frequency reflects the very dynamic nature of the way brands are using our platform and continuing to evolve their requirements. The proliferation of devices and digital...
Knexus Journey to Omnichannel Success
The explosion of digital touch points between brands and their consumers gives companies an exciting opportunity to shape their customer’s shopping paths. However, whilst customers have embraced omnichannel, switching with speed and ease between devices,...
We are happy to announce the launch of Knexus new website and blog
It truly is an exciting time for Knexus. We’ve gone through a rebranding and are thrilled to announce the launch of our freshly revamped website. Our main goal when designing the new website was to provide our current and prospective clients with an easier way...
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