Knexus Blog
Insights on How to Make Content Sell
A CMO’s view: Nestle Waters CMO on how to build a seamless customer experience
There was an interesting interview with Antonio Sciuto CMO at Nestle Waters recently (source: Marketing Land). We thought it would be good to share some of the bits we thought were most compelling. How does Nestlé Waters define the customer journey? “Today people...
The Difference Between a CMS and an Omnichannel Content & Engagement Platform
Today we’ll share the answers to a few questions most commonly asked by brands looking to understand where an omnichannel content & engagement platform fits into their technology capabilities. Is Knexus a content management system? No. Does Knexus have some...
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