Knexus Blog
Insights on How to Make Content Sell
Importance of Measuring the Effectiveness of Your Customer Journey
The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator by 2020. Brands have started to look into every touchpoint that their customers...
How Content Intelligence Can Elevate The Retail Customer Experience
A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasingly challenging. That’s understandable if we look at the massive amount of content...
Role of dynamic, interactive email content for retail success
Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 report, 86% of marketers say it is ‘important’ or ‘very important’ to their multichannel...
How personalised experiences help insurers build Digital Trust
In the era of digital transformation & technological innovations across industries, customers expect the same quality of interactions with Insurance providers as they are getting in other segments like retail, travel and entertainment. Millenials, the digital...
Optimizing Retail Content and Customer Journeys to Improve Loyalty
The retail industry is in a state of constant and profound change. In the analogue age, bricks-and-mortar stores were the only place to buy for customers in need In the digital age, consumers have plenty of options to buy everything they need, both digital and...
Optimizing Thought Leadership Content To Influence B2B Purchase Behaviours
Thought leadership content is an important way to position a brand in the minds of potential prospects, building relationships & trust with them. A recent report by Edelman & LinkedIn, “How Thought Leadership Impacts B2B Demand Generation”, indicated 45%...
Impact of GDPR on Retail Commerce in the Age of Data
We are living in the era of data-driven retail where an improved shopping experience results in greater sales, stronger brand advocacy and higher regular & repeat visits. But to provide this improved shopping experience, retailers require lots of personal data to...
Importance of Measuring the Effectiveness of Your Content Performance
‘Content Marketing’ is no longer a buzz word because anyone working in marketing who know of its importance is capitalizing on it and reaping the benefits. The fact that 75% of marketers are increasing investment in content marketing proves that this is one of the...
Importance of Social Content in Customer Journeys for Health and Beauty Brands
For health and beauty brands social media is one of the most effective digital channels to create product awareness and increase visibility online. According to Facebook IQ, 67% of beauty buyers who see an interesting post on Instagram will take further action...
Knexus platform achieves GDPR Compliance in latest release
GDPR has been a hot topic in the marketing community for some time, and that’s intensifying as the May deadline for its introduction rapidly approaches. Recent headline news about Cambridge Analytica and data from Facebook that was potentially misused, has intensified...
Recommended Reading
