Knexus Blog
Insights on How to Make Content Sell
4 Brands Improving Sales Using A Direct To Consumer Model
According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. The biggest to the most traditional brands are bypassing traditional retailers to sell directly to consumers. The drivers include protecting profit margins, getting...
Retail Banking 2018 – The Age of Hyper-Relevance
In this new digital age, consumers expect more innovative brand experiences that provide convenience and efficiency, combining a dynamic blend of digital and human service. As consumer expectation increase, retail banks and financial institutions’ must respond to...
3 Retail Sectors Redefining Unique Shopping Experiences
In a world of technology driven change, the retail industry is adapting to rapidly changing consumer shopping habits. Today’s shopper, armed with their smartphone, Facebook account and favourite apps, have tremendous pricing transparency and continually rising...
Key Barriers To Create Relevant Customer Journeys in Insurance
Whilst insurance companies are already facing challenges in a market characterized by product saturation, soft pricing and competitive premiums, digitization is making it even more difficult for insurers to differentiate themselves. Customers are better informed about...
Voice Search: Preparing For The Biggest Shift In Search
Since its inception in 2009, voice search has been slowly but surely redefining search and the way we acquire information. Today, we can search from almost anywhere, at any time, even while doing something else. Improved User Experience Is Driven By Voice Search With...
Integrating Social Content in Customer Journeys for Fashion and Apparel Retail
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online...
How to Leverage Customer Journey Mapping to Increase Conversions
To capture the attention of customers, financial institutions need to understand the true drivers of a winning value proposition. Most buying decisions involve self-driven education before making any purchase online or offline. So Customer Journey Mapping not only...
Importance of Individualized Experiences for Luxury Brands
Luxury Brands Fully Embracing Digital Burberry recently announced its plan to move more upmarket to be ‘firmly in luxury’, looking to join iconic brands such as Gucci, Louis Vuitton, Prada and Bulgari. The global market for personal luxury goods (expensive fashion,...
How Artificial Intelligence is Transforming Client Experiences for Wealth and Asset Management
Today, we are living in an era of ‘Digital Transformation’, where companies are adopting latest technologies to help them to transform, remain competitive and grow. However, true digital transformation requires more than simply applying the latest technology. It...
How Progressive Personalization is reshaping the Health and Beauty Industry
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour analysis. It require updating customer profiles with all key parameters in real...
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