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Importance of Individualized Experiences for Luxury Brands

Importance of Individualized Experiences for Luxury Brands

Luxury Brands Fully Embracing Digital Burberry recently announced its plan to move more upmarket to be ‘firmly in luxury’, looking to join iconic brands such as Gucci, Louis Vuitton, Prada and Bulgari. The global market for personal luxury goods (expensive fashion,...

5 Key factors driving the Direct to Consumer model

5 Key factors driving the Direct to Consumer model

Manufacturers selling direct to consumers is a hot topic. From Microsoft, who recently confirmed that they plan to open a first store in Europe in central London (adding to their approx 100 stores in the US and 1 in Australia), to Tesla, who have forsaken the...