Knexus Blog
Insights on How to Make Content Sell
How Progressive Personalization is reshaping the Health and Beauty Industry
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour analysis. It require updating customer profiles with all key parameters in real...
5 Key factors driving the Direct to Consumer model
Manufacturers selling direct to consumers is a hot topic. From Microsoft, who recently confirmed that they plan to open a first store in Europe in central London (adding to their approx 100 stores in the US and 1 in Australia), to Tesla, who have forsaken the...
How Personalization Can Transform The Insurance Industry
The insurance industry, since its earliest days, has always enjoyed complete control of the customer and provider relationship. However in the past few years digitization has disrupted the market profoundly, triggering major changes. Acquiring and retaining customers...
How Personalized Customer Journeys Help Fashion Retailers Boost Sales
Core to Fashion Retailing is keeping a close eye on how consumer fashions trends are changing and how individual users shop and view products. For new fashion consumers, value lies in the experience of acquiring the product as much as the product itself. With 70% of...
Role of Dynamic Customer Profiles in creating 1-1 Personalized Customer Journeys
What is a Dynamic Customer Profile Today’s marketers have an unprecedented depth and breadth of data available on customer behaviour, interactions and expectations. That data is captured from a growing diversity of sources, such as ecommerce platforms, digital payment...
Role Of Relevant Content in Client Communications For Wealth and Asset Managers
Changing Investor Expectations When it comes to digital, it’s fair to say that Wealth & Asset Management firms haven’t lead the way. But times are changing fast and the industry has a growing appetite to engage its audiences more effectively. This change is driven...
Relevant Content Experience – A Ranking Signal For SEO
The days of universal ranking factors are now over in the age of constantly evolving machine learning search algorithms. There are very few consistent ranking factors in this new fluid world, but content will remain always on top. And if this content is relevant to...
4 Key Ways To Improve ROI By Delivering Dynamic Content Experiences
What Are Dynamic Content Experiences Dynamic content experiences change in real time to deliver the most up-to-date and relevant experience for a customer. This could be on a website, mobile app, email, landing page or other digital channel. Typical triggers for...
The role of machine learning in optimizing customer experiences
Rise of Machine Learning Arthur Samuel, who coined the term machine learning in 1959, said that “rather than teaching computers everything they need to know about the world and how to carry out tasks, it might be possible to teach them to learn for themselves”. In...
5 Reasons For Financial Services Marketers To Invest in Customer Experience
Importance and Benefits of Customer Experience Customer experience is a hot topic across companies, it’s not hard to understand why. Some of the fastest growing companies of recent times, such as Amazon and Uber, have created personalized, seamless experiences for...
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