Mastering Content Excellence

With the power of advertising diminishing, leading brands are shifting resources from creative excellence to content excellence. Using content to successfully engage customers online & deliver marketing ROI represents significant new challenges for brands.

Today, brands that are successful with online customer engagement generate more content, embrace rich content such as video, and reach beyond brand recognition to add value for customers through content.

These brands create and curate content from multiple sources. They have flexible methods to engage customers across a complex mix of online channels (brand.com sites, social networks, bloggers, influencers, partners sites & paid media) and can easily embed targeted calls to action. The marketers have clear insights on engagement performance and are able to adapt quickly to optimize campaigns & engagement.

Knexus’ Content Engagement Platform is a powerful, easy-to-use toolset that helps brands increase sales performance and operate more efficiently.

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• Knexus Features

  						Engage with Video & Other Content Engage customers with video & other rich content or traditional PDFs & documents, according to marketing objectives
  Push Content Anywhere Online Nedia convergence is blurring traditional lines between paid media & owned media, whilst earner media continues to grow in importance. Knexus tools provide the flexibility to push content within or across media & channels
  						Mash-Up Brand, Customer & Social Site Content Bring together the best of your online content. Showcase your best brand content, encourage customers to share videos & images, integrate conversations from your social sites
  Improve Credibility & Conversion Integrate interactions such as ‘ask a question’ or ‘share an opinion’ with content to create a richer customer experience, achieve higher levels of credibility & improve conversion rates
  						Content Driving eCommerce Integrate ‘Buy Now’ and other calls to purchase with content pushed across the web
  Lead Generation From Content Combine ‘Requests for more information’, ‘free offers’ or other sales incentives with content, using built-in, simple authoring tools. Integrate leads with Salesforce.com or other leading CRM systems
  						Track, Measure, Optimize A secure, Cloud based Engagement Console gives marketers an integrated approach to control online customer engagement
  Cloud Software, Delivered As a Service Cloud based solution provides low risk, lower cost technology investment
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• How does Knexus work?

  Drives Deeper, Profitable Online Customer Engagement

  Knexus makes it easy for you to put the right content in the best online destinations to engage your customers …. whether brand.com sites, social channels like Facebook & YouTube, partner sites or paid media.

  Knexus applications give you the power to create richer experiences around content in real time, to encourage advocacy, build trust and loyalty, improve SEO performance, and increase sales.

  Knexus tools provide a powerful solution for partners, B2B customers and consumers.

  Streamlines The Approach

  Using a secure, Cloud based Engagement Console, you have a fully integrated toolkit to help achieve your marketing objectives. The Console provides a quick and easy way to syndicate and aggregate content, customize customer experiences according to target audiences, track & measure customer behaviour, content performance & engagement activity, and optimize engagement performance in real time across multiple destinations.

  Puts Marketers in Control

  Online marketing today requires a high level of flexibility and adaptability. Knexus tools are designed for non-techies, with an easy-to-use Engagement Console that puts marketers in control, and removes the need for IT resources.

• Compare Products

  To see which Knexus application would work best for your brand, why not Compare Products.

• Knexus Platform

  Our platform drives deep online customer engagement Find Out More

• Get in touch

  Fancy a chat? Let’s set up some time to demo our products.