Industries: Consumer Products
Make content sell with visual commerce
Consumers’ expectations for digital experiences are rising, whilst their patience is falling. Providing relevant content to each customer is now imperative to meet this challenge and grow sales.
Knexus’ data-driven platform enables brands to deliver the latest, most relevant content for each customer in real-time across eCommerce, websites, email and mobile apps.
By automatically choosing the best content at the right time to inform, educate and inspire customers, Knexus substantially increases buying decisions.
Knexus delivers proven results by increasing acquisition, conversion, cross selling and loyalty, whilst reducing marketing operations costs.
Here are unique ways Knexus helps brands substantially grow customer buying decisions with hyper relevant content
Knexus auto creates fully personalized content for each subscriber, transforming newsletter performance
Knexus auto embeds influential content into buying journeys, providing customers with all relevant information to make buying decisions
Knexus integrates hyper relevant content into mobile app journeys to boost brand loyalty and sales performance
Personalized Newsletters
Existing
Consumers are ignoring insufficiently relevant brand communications
Open & click-through rates are going down whilst unsubscribe rates increase
Executing campaigns is slow, resource intensive and expensive to deliver
With Knexus
Pauline Aldrich
Existing Customer
Favourite Categories: Rings, Necklace
Products Viewed: Freshwater Pearl Ring
Each subscriber’s newsletter is fully personalized, based on his/her profile, wants and needs
Latest products and offers are combined with inspirational content to deliver a more effective customer experience
Delivery is fully automated, plugging into your existing email marketing system
Substantially increases engagement and orders
Dynamic Content for Websites
Existing
Brands generate inspirational and educational content (e.g. how-to videos, Instagram posts) to influence consumer purchases
Content is siloed and not effectively integrated into shoppers digital journeys
With Knexus
Content is auto indexed and tagged in real-time
Hyper relevant influential and educational content is dynamically displayed in product pages
Fully automated approach with no manual effort required
Significantly improves add-to-cart, conversion and sales performance
Mobile App Engagement
Existing
Mobile apps can be a key source of traffic and customer engagement for brands
But they are often transactionally focused and fail to optimize user engagement
80% of apps are deleted by the user within 3 months of being downloaded
With Knexus
Andrew Hall
Products Owned: Air Conditioner, Smart Light Bulbs
Interests: Aircare, TV and audio
Knexus integrates most relevant content within the app for each user, in real time, based on their data
Personalized experiences improve brand affinity, and grow both cross & upsell performance
More about Knexus Platform
Client Case Studies
Featured Case Study
Fortune 500 Consumer Products company accelerates customer acquisition with data driven email communications
3x higher in eCommerce sales
48% increase in unique CTOR

