Industries: eCommerce and Retail

Today’s shoppers demand more from an eCommerce experience. They expect convenience, efficiency and a dynamic blend of human and digital service, whilst the experience itself should be personalized to their individual interests, wants and needs.

“Personalization” and “Content Optimization” are terms that are used regularly in the often-confusing landscape of AI solutions. Knexus is unique in that it builds a complete virtual view and understanding of a retailer’s content, before intelligently and automatically adding it into online journeys to promote buying decisions.

Here’s the proven ways Knexus can instantly drive conversion, ATV and engagement across your digital channels.

Single, Live View of all Content

Knexus creates one view of all your available content across different systems and uses AI to generate rich intelligence on every asset. It can be viewed and queried in our intuitive Cloud portal

Social Media Integration

Influential Social Media posts are imported live from their siloed channels and dynamically integrated into product and checkout pages, to encourage buying decisions

Personalized Email Campaigns

Send your customers a targeted mix of product and marketing content based on each individual's profile. Fully automated approach frees up marketing resource for other priorities

Mobile App Optimization

Leverage your engaged app user-base to enrich the UX and open up selling opportunities. Dynamically integrate product, marketing and social content to improve the app experience

Single, Live View of all Content

The content challenge for brands

Today brands are creating more content than ever before on multiple platforms

However, all that content is difficult to understand, manage and query

Content is often created for a single purpose/period, then never used again

A unique solution that instantly releases content potential

Knexus searches all content across multiple sources, in real time

AI tags every piece & enriches it with machine learning

Content is presented in a simple, intuitive portal ready to inject into customer digital journeys

Social Media Integration

Existing

Social media has never been more important in building brand affinity and influencing consumer buying decisions

Brands invest significantly in social content and influencers, but this content is often siloed in the social channel only

Whilst effective as a marketing tool, this means the content is not being leveraged at point of purchase to help shoppers make decisions

With Knexus

All content from social channels is ingested in real-time and run through machine learning

Influential and relevant social content is intelligently displayed in product and checkout pages to assist buying decisions without the user needing to leave the website

This is delivered in real time and at scale; supports retailers rapidly extending product range but lacking resource to enrich product pages with social content

Increases add-to-cart, ATV, conversion on product pages

Personalized Email Campaigns

Existing

Email marketing is a primary tool for retailers to drive traffic and sales

But consumers are filtering out irrelevant emails, resulting in open & click-through rates going down and unsubscribe-rates up

And email campaigns are slow, resource intensive and expensive to deliver, especially when segmenting distribution lists

With Knexus

Sophie West

Affinity: Dresses

Last Online: 2 days ago

Lifetime Value: > £1,500

Each customer email contains a unique blend of content based on his/her profile, wants and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience

Delivery is fully automated and plugs into the existing email marketing systems

Proven to increase email click-through, open-rate and sales

Mobile App Optimization

Existing

Mobile apps are the fastest-growing platform for online purchases

Whether the primary objective is to engage and inform the customer, or solely to sell products, most apps do not take into account the individual profile of the customer

This means a high probability of delivering an irrelevant, uninspiring customer experience: 80% of apps are deleted by the user within 3 months of being downloaded

With Knexus

Ellie Roberts

Interests: Running & Fitness

Last Online: 7 days ago

Favourite Products: Trainers & Gym Wear

Knexus searches all relevant content and by matching it to an app user’s profile and interests, delivers a unique experience in real time

Personalized experiences are delivered automatically, always with the latest content, and are proven to improve conversion, engagement and ATV

Client Case Studies

Iconic Fashion brand automatically integrated influencer content into eCommerce buying journeys, acquiring more new customers and improving conversion.

  • 21%
    more
    new customers
  • 8%
    increase in
    conversion

Consumer Products company optimized content automatically at scale in their buying journeys to enhance the direct-to-consumer brand experience and improve conversion

  • 60%
    uplift in
    store traffic
  • 32%
    increase in
    eCommerce sales

Luxury products retailer automatically integrated social & marketing content into eCommerce journeys and made it highly relevant for shoppers to improve conversion

  • 11%
    increase in
    conversion
  • 14%
    lower
    drop off rates