Industries: Insurance

Digital shoppers looking for insurance are often confronted by uninspiring experiences, given that brands are better at presenting what they have to sell than adapting to individual customer needs.

A simple example. A website presents its insurance products clearly, but fails to provide the visitor with key insights to help them make a decision. That visitor doesn’t have the confidence to commit and goes elsewhere for more research, and may or may not return.

Similarly, app users can quickly and easily view their insurance policy status, but insurers miss the opportunity to present helpful products or content that would enhance the brand experience, reduce claims and improve cross selling.

Knexus’ platform uses machine learning to deliver insurer’s latest content to customers, making it hyper-relevant in real-time to increase engagement and sales.

Here are some unique ways Knexus helps Insurance brands deliver personalized, dynamic experiences for their customers

Personalized Newsletters

Auto populates fully personalized content for each subscriber & changes the content mix to keep subscribers engaged

Dynamic Content for Websites

Auto integrates helpful content within buying journeys, providing customers all relevant information to help them make buying decisions

Mobile App Engagement

Engages mobile app users with most relevant content to boost brand affinity and increase both cross sell and upsell performance

 

Personalized Newsletters

Existing

Busy consumers are ignoring irrelevant newsletters and hard sell communications

The result is declining open & click-through rates, whilst opt outs increase

Email campaigns are resource intensive and expensive to deliver

 

With Knexus

Wendy Spinks

Products Owned: Health Insurance

Duration: 6 years

Each subscribers newsletter contains fully personalized content based on his/her profile and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more engaging experience

Latest products and offers are enriched with inspirational content, delivering a more engaging experience

Plugs into your existing email marketing system

Fully automated delivery reduces costs

Substantially increases engagement and orders

 

Websites with More Relevant Content

Existing

Every visitor sees the same insurance products

Insights to give visitors the confidence to buy are difficult to find in complex site journeys

 

With Knexus

Content changes dynamically to make it hyper relevant for each visitor

Added value content automatically displayed alongside product information improved conversion

Visitors stay on your site rather than researching elsewhere

Proven to increase website acquisition, such as request quotes and policy sales

 

Mobile App Engagement

Existing

Mobile Apps are a primary source of traffic and engagement for Insurance brands

Automatically integrate most relevant added value content (eg. tips for good health and wellbeing) for each App user

Great content experiences Increase brand affinity, lower claims volume and enable effective cross sell

 

With Knexus

Jamie Foster

Products Owned: Car Insurance

Duration: 2 years

Knexus searches all relevant content and matches it to a customer’s profile and interests, enhancing the app experience and driving new sales, website traffic and retention

Personalized experiences are delivered automatically, always with the latest content, and are proven to improve conversion, engagement and loyalty

More about Knexus Platform

Explore Knexus’ capabilities

Further Reading

How Insurance Brands Can Optimize Conversion With Dynamic Landing Pages

READ MORE

Why Creating A Single View Of Content Is So Important For Brands

READ MORE

How Personalised Experiences Help Insurers Build Digital Trust

READ MORE