Industries: Insurance

Digital channels from Insurance brands often prove to be confusing or uninspiring environments for visiting customers /prospects. Websites may present insurance products clearly, but are unable to provide the customer with key information and insights to help them make a decision, at the right point in their journey. Similarly, engaged app users can quickly and easily view their products/status, but Insurers are missing the opportunity to present helpful products or content that could add value to their brand experience.

Knexus’ market-leading platform helps Insurers to deliver their best and latest content dynamically to customers, making it hyper-relevant in real-time across website, mobile app and email, for proven results in increasing web traffic and conversion whilst reducing churn.

Here are some unique ways Knexus helps Insurance brands to deliver personalized, dynamic experiences for their customers.

Single, Live View of all Content

Knexus creates one view of all available content across different systems and uses AI to generate rich intelligence on every asset. All content can be viewed and queried in our intuitive Cloud portal

Dynamic Content Integration

Relevant and helpful content is imported from previously siloed channels and dynamically integrated into product and checkout pages, to encourage buying decisions

Personalized Email Campaigns

Send customers/prospects hyper targeted product, marketing and value-add content based on each individual’s profile. Fully automated approach frees up resources for other priorities

Mobile App Optimization

Leverage your engaged app user-base to enrich the UX and open up selling opportunities. Dynamically integrate your best, latest content to improve the app user experience

Single, Live View of all Content

The content challenge for Insurers

Today Insurance brands are creating more content than ever before on multiple platforms

However, all that content is difficult to understand, manage and query

Content is often created for a single purpose/period, then never used again

A unique solution that instantly releases content potential

Knexus searches all content across multiple sources, in real time

AI tags every piece & enriches it with machine learning

Content is presented in a simple, intuitive portal ready to inject into customer digital journeys

Dynamic Content Integration

Existing

Insurers are investing more than ever in creating content to inspire and inform their customers and prospects

But this content is often siloed, single-purpose, or difficult to find

This means the content is not being leveraged at point of purchase to help buying decisions

With Knexus

All content from all channels is indexed in real-time and run through machine learning

Helpful and relevant content is intelligently displayed in product and checkout pages to assist buying decisions without the user needing to leave their current online journey

This is delivered in real time and at scale; helping Insurance brands to enrich product pages with helpful content, without additional resource requirements

Increases website acquisition and engagement and conversion on product pages

Personalized Email Campaigns

Existing

Email marketing remains a primary tool for Insurers to engage with their customers

But consumers are filtering out irrelevant emails, resulting in open & click-through rates going down and unsubscribe-rates up

Email campaigns are slow, resource intensive and expensive to deliver, especially when segmenting distribution lists

With Knexus

Wendy Spinks

Products Owned: Health Insurance

Duration: 6 years

Each customer email contains a unique blend of content based on his/her profile, wants and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience

Delivery is fully automated and plugs into the existing email marketing systems

Proven to increase email click-through, open-rate and sales

Mobile App Optimization

Existing

Mobile apps are the primary touchpoint for Insurance brands to engage with their customers

Most Insurance apps are built for account management and do not leverage the individual profile of the customer to recommend helpful products or information

This means a high probability of delivering a transactional, uninspiring customer experience: 80% of apps are deleted by the user within 3 months of being downloaded

With Knexus

Jamie Foster

Products Owned: Car Insurance

Duration: 2 years

Knexus searches all relevant content and matches it to a customer’s profile and interests, enhancing the app experience and driving new sales, website traffic and retention

Personalized experiences are delivered automatically, always with the latest content, and are proven to improve conversion, engagement and loyalty

Further Reading

How Insurance Brands Can Optimize Conversion With Dynamic Landing Pages

READ MORE

Why Creating A Single View Of Content Is So Important For Brands

READ MORE

How Personalised Experiences Help Insurers Build Digital Trust

READ MORE