Industries: Telecommunications

Over 60% of Telecoms brands are investing in new AI and machine learning systems, with marketers embracing the necessity of delivering personalized content experiences to their customers.

Knexus’ data-driven visual commerce platform uses machine learning to deliver dynamic, hyper-relevant content to customers in real-time across eCommerce, websites, mobile apps and email.

The results are a rapid and substantial uplift in sales performance, combined with more streamlined, cost effective marketing operations.

Here are some unique ways that Knexus helps Telecoms brands substantially grow the number of customer buying decisions with hyper relevant content

Personalized Newsletters

Auto populates fully personalized content for each subscriber & changes the content mix to keep subscribers engaged

Dynamic Content for Websites

Auto integrates influential content within buying journeys, providing customers all relevant information to help them make buying decisions

Mobile App Optimization

Engages mobile app users with most relevant content to boost brand affinity and increase both cross sell and upsell performance

 

Personalized Newsletter Campaigns

Existing

Consumers increasingly ignore irrelevant emails from brands, lowering open & click-through rates whilst unsubscribe rates increase

Email campaigns are resource intensive and expensive to deliver

 

With Knexus

Brian Turner

Products Owned: iPhone 8 pay monthly

Contract Length: 3 months

Products Viewed: Samsung Galaxy S10

Each subscriber’s newsletter has fully personalized content based on his/her profile, wants and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience

Delivery is fully automated and Knexus connects into your existing email marketing systems

Knexus substantially increases campaign engagement and orders generated

 

Websites with More Relevant Content

Existing

Existing informational, educational and inspirational content plays an important role in convincing your customers to buy and stay loyal

Content is not optimized in digital journeys to help customers make decisions

 

With Knexus

Influential content is dynamically displayed in key digital journeys to improve engagement and conversion

The result is lower drop off rates and more orders

Machine learning delivers a fully automated approach (no manual effort and resource required)

 

Mobile App Engagement

Existing

Mobile apps are a primary source of traffic and engagement for many brands

Too many apps fail to deliver value beyond transactional benefits

80% of apps are deleted by the user within 3 months of being downloaded

 

With Knexus

Joanna Brewster

Products Owned: Galaxy S10 pay monthly

Contract Length: 24 Months

Interests: Music, Movies

Knexus integrates most relevant content into the app for each user, in real time, based on their data

Personalized experiences improve brand affinity, growing cross & upsell performance

More about Knexus Platform

Explore Knexus’ capabilities

Client Case Studies

Featured Case Study

Global Telecoms company implemented AI for one-to-one marketing, creating fully personalized newsletter content for each subscriber to boost sales performance.

28% increase in checkouts

318% growth in eCommerce sales

Read The Case Study

First of all, I’d like to thank you and your team so far for the great effort and smooth collaboration in these three months. The team managed the significant time pressure for the proof of concept and not trivial technical set-up very well.



Senior Online Marketing Manager