The content challenge for brands

Today brands are creating more content than ever before on multiple platforms

However, all that content is difficult to understand, manage and query

Content is often created for a single purpose/period, then never used again

A unique solution that instantly releases content potential

Knexus searches all content across multiple sources, in real time

AI tags every piece & enriches it with machine learning

Content is presented in a simple, intuitive portal ready to inject into customer digital journeys

Existing

Social media has never been more important in building brand affinity and influencing consumer buying decisions, particularly for big-ticket items like smartphones and tablets

There is a significant amount of helpful social content (branded or 3rd party) which is regularly used by consumers to inform a purchase. But this content is siloed within it’s social channel

Whilst effective as a marketing/information resource, this means the content is not being leveraged at point of purchase to help shoppers make decisions

With Knexus

All content from social channels is ingested in real-time and run through machine learning

Helpful and relevant social content is intelligently displayed in product and checkout pages to assist buying decisions without the user needing to leave the website

This is delivered in real time and at scale; helping Telco brands to enrich product pages with social content, without additional resource requirement

Increases add-to-cart, ATV, conversion on product pages

Existing

Email marketing is a primary tool for Telco brands to drive traffic and sales

But consumers are filtering out irrelevant emails, resulting in open & click-through rates going down and unsubscribe-rates up

Email campaigns are slow, resource intensive and expensive to deliver, especially when segmenting distribution lists

With Knexus

Brian Turner

Products Owned: iPhone 8 pay monthly

Contract Length: 3 months

Products Viewed: Samsung Galaxy S10

Each customer email contains a unique blend of content based on his/her profile, wants and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience

Delivery is fully automated and plugs into the existing email marketing systems

Proven to increase email click-through, open-rate and sales

Existing

Mobile apps are the primary touchpoint for Telco brands to engage with their customers

Most Telco apps are built for account management and don’t leverage the individual customer profile to recommend helpful products or information

This means a high probability of delivering a transactional, uninspiring customer experience: 80% of apps are deleted by the user within 3 months of being downloaded

With Knexus

Joanna Brewster

Products Owned: Galaxy S10 pay monthly

Contract Length: 24 Months

Interests: Music, Movies

Knexus searches all relevant content and matches it to a customer’s profile and interests, enhancing the app experience and driving eCommerce and/or website traffic

Personalized experiences are delivered automatically, always with the latest content, and are proven to improve conversion, engagement and ATV