Hyper Relevant Content for Each Customer, Substantial Performance Uplift for Your Brand
With over 60% of Telco brands estimated to be investing in new AI systems, industry leaders understand the necessity of delivering personalized, helpful experiences to their customers.
Knexus AI platform is used by global leading telco brands to deliver dynamic and hyper-relevant content to customers in real-time across eCommerce, websites, mobile apps and email. The results are a rapid and substantial uplift in sales performance, combined with more automated and cost effective marketing operations.
Here are some unique ways that Knexus helps Telco brands substantially grow the number of customer buying decisions with hyper relevant content.
Knexus creates one single view of all your content across different systems and uses AI to generate rich intelligence on every asset
Auto populates fully personalized content for each subscriber & changes the content mix to keep subscribers engaged
Auto integrates influential content within buying journeys, providing customers all relevant information to help them make buying decisions
Engages mobile app users with most relevant content to boost brand affinity and increase both cross sell and upsell performance
Single, Live View of all Content
Brands content challenge
Brands are creating more content than ever before on multiple platforms
However, it’s difficult to understand, manage and query
Content is often created for a single purpose/period, then never used again
Making Content Work Harder
Knexus searches all content across multiple sources, in real time
AI tags every piece & enriches it with machine learning
Content embedded within digital customer journeys in real time
Personalized Email Campaigns
Existing
Email marketing is a key primary tool for Telco brands to drive traffic and sales
But consumers are filtering out irrelevant emails, resulting in open & click-through rates going down whilst unsubscribe-rates up
And email campaigns are slow, resource intensive and expensive to deliver, especially when segmenting distribution lists

With Knexus
Brian Turner
Products Owned: iPhone 8 pay monthly
Contract Length: 3 months
Products Viewed: Samsung Galaxy S10
Each subscribers email contains fully personalized content based on his/her profile, wants and needs
Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience
Delivery is fully automated and plugs into the existing email marketing systems
Substantially increases email click-through, open-rate and orders
Dynamic Content Integration
Existing
There is a significant amount of helpful content (branded or 3rd party) which is regularly used by consumers to inform a purchase
Often content is not being leveraged at point of purchase to help shoppers make decisions

With Knexus
Content is indexed in real-time and run through machine learning
Helpful and influential content is dynamically displayed in product pages to improve conversion
AI and machine learning fully automate the approach (no manual effort and resource required)
Increases add-to-cart, conversion and sales
Mobile App Optimization
Existing
Mobile apps are the fastest-growing platform for online purchases
Whether the primary objective is to engage and inform the customer, or to sell products, most apps don’t not take into account the individual customer’s profile
There’s a high probability of delivering an irrelevant, uninspiring customer experience: 80% of apps are deleted by the user within 3 months of being downloaded

With Knexus
Joanna Brewster
Products Owned: Galaxy S10 pay monthly
Contract Length: 24 Months
Interests: Music, Movies
Knexus integrates most relevant content into the app for each user, in real time, based on their data
Personalized experiences improve brand affinity, and grow both cross sell & upsell performance
Client Case Studies
Featured Case Study
Global Telecoms company implemented AI for one-to-one marketing with fully personalized email content for each subscriber, boosting sales performance.
28% increase in checkouts
318% growth in annualized eCommerce sales