What is visual commerce?
Visual commerce is the new way to integrate your content across more buying journeys – based on sales impact and relevance, not just clicks and likes.
Goodbye opinions, hello reality
Grow conversions
Integrate fully personalized content into every single buying journey.
Boost content ROI
Use your top-performing videos, articles, and posts for every relevant customer.
No human input
No more manual work to select and tag content or run personalized campaigns.
Drill down costs
Unlock the true potential of your in-house and agency content.
The Visual Commerce Manifesto
As marketers, you invest billions of dollars into content. From videos to articles, right through to influencer and user-generated campaigns. But when it comes to individual buying journeys, this influential content is often nowhere to be found.
Instead, it sits in silos disconnected from the buying experience. Across many channels, including YouTube, blogs, and Instagram. Yet, with markets and customers changing faster – and demanding more – it is critically important that you can connect content to commerce.
Visual commerce is how you make content sell.
With visual commerce, you can finally deliver personalized experiences to each and every shopper. Drive more sales from your inspirational and educational assets. And ensure that the most relevant and persuasive pieces are shown to each individual.
The four operating principles of visual commerce
CONTENT INTELLIGENCE
Make content smarter
Get a complete, dynamic view of all your content that can be used to influence buying decisions – whether they’re owned by you, your influencers, or your customers.
CONTENT PERSONALIZATION
Engage every shopper as an individual
Deliver contextually relevant and engaging content at scale, through unique profiles that understand your customers’ behavior, attitudes, wants, life events, and buying journey.
CONTENT PERSONALIZATION
Engage every shopper as an individual
Deliver contextually relevant and engaging content at scale, through unique profiles that understand your customers’ behavior, attitudes, wants, life events, and buyer journey.
CONTENT MONETIZATION
Make buying decisions easier
Match your most relevant and influential content with the right product and person in real time, making each buying decision easier, more enjoyable, and more profitable.
CONTENT AUTOMATION
Improve the ROI of content
Use your best-performing content across every buying journey and eliminate manual processes for good. Make smarter content investments based on sales impact.
CONTENT AUTOMATION
Improve the ROI of content
Use your best-performing content across every buying journey and eliminate manual processes for good. Make smarter content investments based on sales impact.
Why does visual commerce matter?
You have a wealth of inspirational and educational content sat in silos across all your marketing channels that can be used to influence buying decisions.
It takes numerous resources to identify, sort, categorize, and tag content to use in personalized campaigns. Not to mention continuous testing and optimization.
The moment you select content, it’s no longer up to date. Just as you have a dynamic view of your customers, you also need a dynamic view of your content.
You’re stuck evaluating the success of your content based on engagement metrics (likes, clicks) instead of making decisions based on sales insights.
The world has changed
Market
It’s a buyer’s world. Your shoppers are exposed to an overwhelming number of marketing messages each day, and will only engage with those relevant to them and their needs.
Content
Successful content focuses on audience enrichment over product promotion. Today’s shoppers do much more research and seek out inspiration before they make buying decisions.
Customers
Shoppers expect experiences that are personalized to their needs. The right content helps them move independently through their journey, creates trust, and increases their loyalty.
The science behind visual commerce
Unlock
Knexus unlocks all your videos, images, articles, influencer collaborations and user-generated content across your channels, content platforms, and social profiles.
Personalize
Match your most relevant content with each individual shopper, delivering the right asset at the right time to educate, inspire, and influence buying decisions.
Learn
Knexus continually understands your content and customers, testing the selection and placement of your content at a capacity no human can compete with.
Optimize
Always show the most persuasive and engaging content to each shopper. Knexus selects each asset in real time based on relevancy and sales impact.
Your world with visual commerce
Grow conversions
Integrate highly personalized content into every buying journey to educate, inspire, and influence buying decisions. Drive more value and accelerate conversions.
Personalization that scales
Turn content into sales for one customer or one million. From selecting content right through to delivery and optimization, Knexus is fully automated and scalable.
No disruptions, just results
Enhance your sales through content without disrupting your existing marketing processes. Knexus starts improving results within one week of going live.
Build better content maturity
Create a differentiated, customer-focused content experience that’s driven by data. Drill down into how content impacts sales and remove friction from buying journeys.
Smarter content investments
Spend your time more strategically. Pinpoint your best-performing and least successful content, using this insight to strengthen future content investments.
Strengthen brand positioning
Amplify your brand content – that depicts your narrative and sets you apart – across buying journeys to remind shoppers of your values and boost sales.
Content just changed
I didn’t believe it either… [until I saw it]