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Resources

An information hub to help you make content sell

Insights

Guide

Find out how to master your existing content across touchpoints and maximize conversions.

Guide

Learn how using the right content at optimal moments in the buying journey drives incremental sales.

Infographic

Keep your facts straight about what content personalization really means in practice.

Case Studies

Mobile network operator improved customer journeys onsite by giving each customer the right content to make buying decisions, boosting engagement and sales performance

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increase in conversions

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increase in content CTR
Global insurance company shifted from products and offers based newsletters to fully personalized, dynamic email content for each customer, improving customer loyalty

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increase in email CTR

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growth in reactivation rate
Consumer Products company used AI to deliver hyper-relevant content at scale, creating personalized journeys on its website which improves sales exits to eRetailers

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uplift in orders

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increase in sales exits to eRetailers

Blogs

What is Visual Commerce?

Blog

Visual commerce can refer to a number of capabilities: shoppable content, social proof and UGC, enriching product pages with relevant images and video, or fast-tracking buying journeys.

Leveraging Content in D2C

Blog

Brands are increasingly likely to be natively direct to consumer or otherwise moving to a D2C or hybrid model. How can content help drive traffic and increase conversions?

Content Hubs

Blog

Learn how content hubs are helping close the gap between engagement and purchase.