Category : Content Experience

How Content Intelligence Improves Your Operations

How Content Intelligence Improves Your Operations

This content intelligence piece is part one of a series on how visual commerce makes content sell.  For most B2C brands, content is messy. In fact, it’s stored all over the place. From owned channels to influencer networks, right through to blog platforms and digital...

Mapping Digital Content in the Customer Journey

Mapping Digital Content in the Customer Journey

From fashion to home loans, consumers today purchase the experience more than they purchase the product. In an era of personalization, the way we buy products or services has shifted from a product-driven rationale to one where personal experience and brand rapport...