Category : Customer Engagement

Why Customer Engagement in Ecommerce is vital

Why Customer Engagement in Ecommerce is vital

Having progressed your customer down the marketing funnel they come to the all-important buying decision. It is vital to engage your customer at the point of purchase to help them make the decision, reassuring them and increasing your ROI. Recent studies indicate that...

4 ways to boost your B2B brand engagement

4 ways to boost your B2B brand engagement

While B2B businesses have already embraced the idea of customer-centricity, many have yet to adapt to the reality of online customer experiences. That's resulted in millions of marketing dollars being misspent and potential sales lost at a time when companies can ill...

Customer service morphing to customer engagement

Customer service morphing to customer engagement

There’s a great quote from Wells Fargo CMO Jamie Moldafsky… ‘I’d say the biggest single thing that is hard for any organization now is just the speed of change and the ability and willingness to engage with your customers. It’s not about selling, it’s not about...

Omnichannel Stats You Don’t Want To Miss

Omnichannel Stats You Don’t Want To Miss

Today, your customers want to engage with your business in person, over the phone, on your website, through social media and across mobile – be it your app, mobile site or through SMS. Not only that, the process needs to be seamless across all the different channels....

Key Customer Engagement Lessons

Key Customer Engagement Lessons

Today we’re sharing some insights on how to drive better customer engagement and look at several examples of leading brands which show how it can be done. BUILD RELATIONSHIPS Nowadays you need to build relationships, not email lists. Spamming consumers with irrelevant...