Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, many of these brands have faced the challenge of translating the traditional store experience into the ecommerce experience. How do customers...
You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor to determine if she wants to stay or bounce away. But taking the time to understand landing page best practices before launching paid search...
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or insurance company. The essential point is the true personalization that the...
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marketers, email marketing still remains the king of the marketing kingdom. With a...
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,...
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of the main guidelines in content marketing. However, tectonic changes in technology have...
Brands are creating an unprecedented volume of content to help attract and retain customers. From Twitter posts and How-to videos on YouTube, to infographics and blog articles, content marketing is one of the single biggest investments brands make to reach their...
Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some...
Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that it’s easier to retain an existing customer than to acquire a new one. For every...
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and...
