You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor to determine if she wants to stay or bounce away. But taking the time to understand landing page best practices before launching paid search...
Category : Personalized Marketing
Personalizing the Mobile Experience: A Key Trend for Banking Success
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or insurance company. The essential point is the true personalization that the...
AI & Email Marketing: Crossing the Bridge Between Data and Personalization
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marketers, email marketing still remains the king of the marketing kingdom. With a...
How AI Is Changing The Way Telecoms Brands Engage With Customers And Prospects
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,...
Content Hubs: Closing the Gap Between Engagement and Purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of the main guidelines in content marketing. However, tectonic changes in technology have...
Why creating a single view of content is so important for brands
A quick product update from the Knexus team. In the last two monthly product releases we’ve been working hard on enhancements to our content intelligence capabilities, which form part of creating a single view of all content for a brand, through Knexus platform....
How insurance brands can optimize conversion with dynamic landing pages
Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some...
How Content Personalization Reduces Churn for Telecoms operators
Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that it’s easier to retain an existing customer than to acquire a new one. For every...
4 ways Machine Learning can Improve the Relevance of Website YouTube Videos
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and...
Data-Driven Content – Winning Formula for Direct to Consumer Brands
In a recent PwC Global Consumer Insights Survey, brand trust is cited as one of the top three factors that influence consumers’ buying decisions. Online, 8 out of 10 customers prefer to buy directly from the brand if given the option. Image Source : wikimedia.org If...