Today’s consumer looks beyond the ordinary. They seek out meaningful and engaging content that is relevant to their needs and goals. Providing personalized, contextually relevant online buying experiences is no longer a nice-to-have. It’s a must-have. The good news is...
The true power of visual marketing dates all the back to our cave days. Back then, we’d use earth pigments, dirt, and charcoal to paint pictures and tell stories to one another. Today, visual content marketing gives brands like yours an avenue to connect with your...
Background Too many brand sites are still ‘static brochures’ that make engaging content inconvenient for customers to find, inhibit product discovery and fail to connect content (articles, videos and social media posts) to relevant products. Often a...
Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (CSPs) to engage with their customers, and provide a helpful, relevant customer...
Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 report, 86% of marketers say it is ‘important’ or ‘very important’ to their multichannel...
For health and beauty brands social media is one of the most effective digital channels to create product awareness and increase visibility online. According to Facebook IQ, 67% of beauty buyers who see an interesting post on Instagram will take further action...
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online...
How can marketers make sure they grab shoppers’ attention? That’s not easy to drive engagement nowadays as choice keeps growing across product categories. And a big part of driving such an engagement is to demonstrate benefits in a way that makes sense to consumers –...
Consumers have a special relationship with their smartphones and tablets. That’s the devices they take with them at work, on the tube, on vacation, at a friends’ house, on the dinner table, etc. Yes, they literally go everywhere and anywhere with their favorite pieces...
Digital buyers worldwide are turning to social networks for many things such as reading reviews and staying on top of fashion trends. Social content enhances the experience across the customer journey with insights and entertainment. Personal and casual social content...
